- Drive our global advertisers to measure true business value by operationalising analyses and research that will prove the value of advertising business
- Play a strategic role in developing the cross-platform and cross-media measurement approaches and learning agendas for our global clients
- Conduct in-depth standard and custom ad effectiveness studies/analyses for global advertisers to understand the relative impact of different marketing strategies across digital platforms and media
- Drive client, vertical, and industry adoption of learning & preferred measurement methodologies, products, and approaches
- Engage in senior client conversations, and presentations of results, and consult internally with the sales teams to advise them on marketing best practices using evidence-based insights
- Provide feedback to and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features, products, and partnerships
- Turkish proficiency in ready and writing
- Market analytical experience – understanding of different ways of measuring
- Client facing
- Experience in research, analytics, or ad effectiveness
- A bachelor’s degree in psychology, statistics, economics, behavioural or social science or a related field
- An understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques
- Experience with statistical analysis, including but not limited to experimental design, modelling, or advertising research
- Experience building connections with customers and team members through effective communication and collaborating cross-functionally
- Comfortable communicating complex topics to a non-technical audience & experience of inspiring action based on data-driven insights including influencing advertiser planning and buying behaviour
- A track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organised manner