Back to search
Our client is an exciting Global SaaS organisation who have a reputation of being a great place to work. They are seeking a dynamic Senior Marketing Analyst team leader for a 6 month contract with a strong possibility of becoming a permanent position. Hybrid role with 2 days a week in their superb offices in Victoria, London.
Skills
- 5+ years experience in a corporate marketing role
- Experience leading a team of marketing analysts / marketing scientists
- Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe -Analytics, and marketing automation platforms.
- Advanced analytics techniques: expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting + end to end Media Mix Marketing (MMM) ownership experience.
Duties
- Design and execute marketing campaigns: based on data-driven insights to increase customer acquisition, retention, and overall ROI
- Evaluate campaign effectiveness: adjusting strategies as necessary to achieve desired outcomes
- Gather and analyze data from various marketing channels, including digital advertising. This will involve the use of SQL/Python to access and lead the MMM process.
- Work with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings.
- Stay abreast of industry trends, emerging technologies, and advancements in marketing analytics
Benefits
- 6 months contract leading to permanent position
- Hybrid role
- Global organisation
- Free Breakfast
