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Content Marketing Specialist
Contract: 1-year fixed-term contract
A leading global consulting firm seeking a highly literate, organised, and creative individual with a passion for storytelling to join their team. This role offers an exciting opportunity to work closely with their Digital & Analytics practice, collaborating with global marketing teams to plan, develop, and implement impactful marketing programmes.
Key Responsibilities:
- Content Development: Create compelling content for digital campaigns, public relations activities, and direct marketing. Manage the publication and promotion process of key reports, analyses, and perspectives.
- Project Management: Oversee the production process of key publications from idea to publication. Work closely with local and global teams to reach target audiences and ensure consistency with marketing goals.
- Practice Marketing: Develop and execute marketing plans with agreed themes, objectives, tactics, and metrics. Maximise reach through digital marketing, social media, direct marketing, PR, and key partnerships.
- Public Relations: Collaborate with their PR agency to achieve PR objectives and respond to media opportunities. Develop PR campaigns for flagship reports and major events, ensuring alignment with strategic goals.
Skills and Experience:
- Significant experience in B2B marketing/communications within professional services.
- Strong literacy and copywriting skills.
- Excellent organisation and strategic thinking abilities.
- Exceptional communication and stakeholder management skills.
- Ability to identify new opportunities for content creation and collaboration.
- Experience working in a matrix organisation with multiple stakeholders.
- Preferred:
- Experience in delivering end-to-end marketing campaigns.
- Familiarity with Salesforce and account-based marketing strategies.
- Understanding of public relations processes and strategies.
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