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Content Marketing Specialist
London
SaaS
£50,000 - £60,000 DOE
Carter Murray have partnered with a small but growing, dynamic and ambitious SaaS brand who are looking to add a Content Marketing Specialist to their team.
This role will have a focus on driving impactful content strategies that align with company business objectives. This is a crucial role in helping the company shift its brand focus, build online and offline influence and generate demand.
Responsibilities:
·Develop and execute a content strategy that drives brand awareness, engages target audiences, and supports lead generation.
·Plan, write and optimise content for key web pages with a focus on SEO, user experience and conversion optimisation.
·Collaborate with the wider team to ensure the website effectively communicates value propositions effectively.
·Produce blogs, case studies, white papers, webinars and product guides tailored to decision-makers in the fleet market.
·Establish a content calendar aligned with sales goals, product launches and campaigns.
·Oversee the creation of visual content such as videos and infographics to complement written content.
·Conduct keyword research and implement on-page SEO best practices to improve visibility and search rankings.
·Regularly audit and optimise existing content to ensure relevance and performance.
Experience:
·Previous experience in content marketing and email automation, preferably within B2B SaaS or technology companies. Experience in vehicle technology or similar industries is a plus.
·Exceptional writing and editing skills, with the ability to produce high-quality, engaging content for a professional audience.
·Strong research skills.
·Knowledge of SEO best practices and experience using tools like SEMrush.
·Ability to develop a content strategy from scratch and work autonomously in a fast-paced environment.
·Proficient in Html and WordPress
·Experience with Google Analytics
·Experience with Salesforce, Pardot or similar CRM and marketing automation platforms.
·Excellent project management and communication skills.
·Degree in marketing, communications, journalism or a related field.
If you feel this role is for you then please apply today, applications are being accepted immediately.
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.
