CONTENT MARKETING SPECIALIST

Premier Recruitment Group are pleased to be partnering with a leading business based in South East London to recruit for a forward thinking Content Marketing Specialist. Very interesting and varied role. This is is full time and permanent position. 3/6 months based in the head office and hybrid/remote on offer thereafter.

Ideally, looking for someone who has a leaning towards Content Writing but has written for the Commercial Vehicle industry or SaaS.

Key Responsibilities

Content Strategy Development:

• Develop and execute a content strategy that drives brand awareness, engages target audiences, and supports lead generation.

Website Content:

• Plan, write and optimise content for key web pages with a focus on SEO, user experience and conversion optimisation.
• Collaborate with the wider team to ensure the website effectively communicates value propositions effectively.

Content Creation and Management:

• Produce blogs, case studies, white papers, webinars and product guides tailored to decision-makers in the fleet market.
• Establish a content calendar aligned with sales goals, product launches and campaigns.
• Oversee the creation of visual content such as videos and infographics to complement written content.

SEO & Content Optimisation:

• Conduct keyword research and implement on-page SEO best practices to improve visibility and search rankings.
• Regularly audit and optimise existing content to ensure relevance and performance.

Collaboration & Stakeholder Management:

• Work closely with the wider team to align content with broader marketing strategies, events, and campaigns.

Thought Leadership & Industry Influence:

• Craft thought leadership content to position company as a key voice in technology.
• Identify opportunities to pitch articles, guest blogs or case studies to relevant industry publications and blogs.
• Collaborate with the wider team to identify partnership or sponsorship opportunities (events, webinars, podcasts) to enhance industry influence.

Content Performance & Analytics:

• Track and report on content performance metrics, using tools like Google Analytics, social media insights, and CRM data to measure success and optimise strategies.
• Provide regular updates and recommendations on how to improve engagement, lead generation and brand authority.

Key Skills and Experience

• Minimum of 5 years' experience in a content marketing, preferably within B2B SaaS or technology. Experience in vehicle technology or similar industry is a plus.
• Exceptional writing and editing skills, with the ability to produce high-quality, engaging content for a professional audience.
• Strong knowledge of SEO best practices and experience using tools like SEMrush.
• Ability to develop a content strategy from scratch and work autonomously in a fast-paced environment.
• Proficiency in WordPress, HTML, and social media management (LinkedIn, Twitter).
• Familiarity with analytics platforms such as Google Analytics and HubSpot.
• Excellent project management and communication skills.
• Degree in marketing, communications, journalism or a related field.

If you have required experience and you are ready for you next challenge please contact Tom Kurczab at Premier Recruitment Group.

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