CRM Executive/eMail Marketing Executive - Travel

Role: CRM Executive Location: 1 day a week in London – There is office is a short walk from BlackfriarsSalary: Up to £40k base plus bonus and benefits, which includes big travel concessions

You’ll be joining a travel company, one which is UK focused and has a diverse audience ranging from students, to families and the elderly, reflecting a portfolio of products tailored for each.

You will be aligned to the demand generation side of the marketing team which is a commercially focused function, reflecting paid performance media, CRM and marketing automation, commercial management, customer engagement and data insight.

ABOUT THE ROLE

The role is straightforward, you will be managing all ad-hoc email campaigns for this travel client. They send out roughly 2 or 3 emails per week to up to roughly 500 customers. This role are all be responsible for building these emails and getting them out to potential customers. Salesforce Marketing Cloud experience is essential.

Their marketing automation within Salesforce is well established and set up. But will require at least a basic understanding of how to build and tweak journeys in order to ensure everything continues to run as expected. Plus the ability to understand flow maps.

Once you’re settled, you can expect to pick up the pace on creating and running tests to optimise customer experiences and continue to improve results.

You will work with data to leverage market, competitor and customer insights within campaigns. Using this to help come up with ideas for promotional opportunities, marrying customer needs with the commercial opportunity. Setting up and running tests on these campaign ideas to see if they have merit before moving to large-scale rollout.

There’s agency support for all this too, with technical resource on hand who are able to support with the build and optimisation side in Salesforce Marketing Cloud.

HYBRID WORKING

Operationally, the company operates a hybrid working model with 1 day a week based in their offices near to St Pauls in London.

They also offer a flexible work time set up, where you’re able to slide start times between 8-10am and reflect a finish time between 4-6pm each day. This is regardless of whether you’re in office or working from home. They also provide a significant concession towards travel costs.

RESPONSIBILITIES

• Manage the engagement CRM calendar across all brands to ensure a consistent and weighted programme of campaigns are being delivered to the right customers at the right time.
• Liaise with product owners and external partners to plan engagement CRM campaigns to inspire additional journeys, drive affiliate partnership revenue and maximise lifetime value of our customers.
• Leading on customer segmentation for all engagement emails, tailoring content to reflect the audience.
• Management of all aspects of the email service provider, optimising for best delivery & bounce rate, ensuring we have a robust unsubscribe process.
• Lead on development initiatives to improve the efficiencies and performance of engagement emails.
• Support the Commercial CRM Manager with email build for retention, welcome and in life activities when required.
• Email copy writing and content creation, creating corresponding web landing pages as required.
• Modify and create email creative assets as when required based on creative toolkit.
• Act as the primary knowledge holder for Engagement CRM.
• Track, report and forecast campaign performance on periodic basis.
• Present findings and plans to the wider team in the retentions meetings.
• Report on campaign performance and trends to wider business and senior management team
• Use insights to direct the always on test and learn approach to email optimisation and increase return on investment.
• Develop and maintain effective collaborative and cross-functional working relationships with partners, suppliers and product owners.
• Lead opt-in rate reporting, review and testing to increase opt in rate and reduce attrition.
• Collaborate with CRM & acquisition team members to maximise cross and upsell opportunities and align with their activity.
• Take ownership of performance management for tracking email engagement activity.

EXPERIENCE NEEDED

• Knowledge and experience using a marketing automation tool (SFMC). Building customer journeys, applying test and learn strategies and appropriate performance measurement
• Previous knowledge or experience of SFMC will be advantageous
• Commercial thinker – with a good understanding of how to drive sales using marketing tools and campaigns
• Previous line management experience useful but not essential
• Analytical and data driven
• Good problem solving skills

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner Practice Lead, DigitalBlue PelicanMax@bluepelican.co m