CRM Executive

CRM Executive | Premium Ladieswear Brand | London | £40k - £45k

Are you a dynamic, data-driven marketer with a passion for fashion? Do you excel at building customer relationships and driving brand loyalty? If so, we want YOU to help shape the future of a premium ladieswear brand based in the heart of London!

With backing and investment, our client is scaling fast, and we need a talented and creative CRM Executive to join this vibrant team. This is your opportunity to play a pivotal role in taking the brand to the next level.

In this exciting, multifaceted position, you'll lead the development and execution of customer retention strategies that will enhance engagement and drive long-term value. From CRM and email marketing to SMS campaigns and loyalty programmes, you'll be the driving force behind all retention efforts.

• Retention Strategy Development: Design and implement an integrated retention strategy across CRM, loyalty, email marketing, SMS, and other channels. Your goal is to boost customer engagement and lifetime value.

• Customer Lifecycle Management: Map out and optimise the entire customer journey, identifying key touchpoints and strategies that encourage repeat purchases and increase brand loyalty.

• Data and Analytics: Build and manage a comprehensive analytics framework to measure the success of retention activities, uncover key insights, and drive data-informed strategic decisions.

• Cross-Functional Collaboration: Work closely with digital marketing, creative, product, and e-commerce teams to ensure a seamless customer experience across all touchpoints.

• Loyalty Programs: Design, launch, and optimise loyalty programmes that encourage repeat purchases and enhance the overall customer experience.

• Personalisation and Segmentation: Develop advanced segmentation strategies and personalise communications based on customer behaviour, preferences, and purchase patterns to maximise engagement.

• Campaign Execution: Lead the end-to-end execution of retention campaigns, ensuring that email and SMS communications are timely, relevant, and compelling.

• A/B Testing & Optimisation: Implement testing methodologies to optimise retention tactics and improve key metrics such as repeat purchase rates and average order value.

• Trend Spotting: Keep up with industry trends and competitor strategies in CRM and retention marketing to identify new opportunities and maintain a competitive edge.

• Knowledge: At least 2+ years in retention marketing, CRM, or lifecycle marketing-preferably within fashion or e-commerce. You've got the experience to hit the ground running!

• Analytical Skills: Advanced proficiency in analytics tools (Google Analytics, CRM platforms) and experience working with customer data to drive decisions and improve performance.

• CRM Expertise: A deep understanding of CRM systems and tools, with proven experience managing successful email, SMS, and loyalty programmes.

• Customer-Centric Mindset: A strategic thinker with a strong understanding of the customer journey and how to engage, retain, and drive loyalty through every stage.

• Tech-Savvy & Creative: You bring both analytical thinking and creativity to the table, with the ability to turn ideas into impactful, data-driven strategies.

• Collaborative: You thrive in a fast-paced, team-oriented environment, working closely with others to achieve shared goals.

• Growth Potential: With investment and a clear growth strategy, this is a fantastic opportunity to make a meaningful impact and grow within the company.

• Exciting Culture: A dynamic and supportive work environment, where creativity and collaboration are encouraged.

• London-Based: Join a fast-growing London-based brand with the opportunity to work in one of the most vibrant cities in the world.

If you're ready to bring your retention marketing expertise to a premium fashion brand and help us grow, we'd love to hear from you!

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