CRM Marketing Specialist - Salesforce Marketing Cloud 12-Month FTC

CRM Marketing Specialist – Salesforce Marketing Cloud (12-Month Fixed-Term Contract)Location: Hybrid working, Central London (10 days a month in the office)Salary: £40,000 - £55,000 + 10% bonus, pension, healthcare, life assurance, and more!

Want to Lead a CRM Revolution? Join a Bold Brand at the Cutting Edge

When was the last time you saw a company with over 30 million customers blow up its CRM strategy and start fresh?

Sounds bold, right? But that’s the kind of move this company is making. They’re not just taking chances—they’re investing big in the future of CRM, and they want you to be part of it.

If you’re someone who thrives on innovation and loves using Salesforce Marketing Cloud (SFMC) and Moveable Ink to create personalized, dynamic customer journeys, then this role is for you. Ready to make your mark? Let’s dive in.

Why You’ll Love This Role

This is no ordinary CRM role. As a 12-month fixed-term contract, you’ll get the opportunity to work on transformative projects, using Salesforce Marketing Cloud (SFMC) to design and optimize customer journeys. Plus, you’ll work with Moveable Ink—a powerful tool that adds even more flexibility and creativity to your automated campaigns.

You’ll be at the heart of an innovative CRM program, with the chance to directly impact customer retention and growth. The company is investing heavily in technology and talent, and now they’re looking for someone like you to take their automation to the next level.

What You’ll Be Doing

• Build epic, data-driven customer journeys using Salesforce Marketing Cloud (SFMC) and Moveable Ink, delivering personalized experiences across the entire customer lifecycle.
• Collaborate with content teams to ensure high-quality, engaging, and relevant content that aligns with campaign goals.
• Use Moveable Ink to create dynamic content that delivers personalized messages at scale, optimizing for each customer’s individual preferences and behaviors.
• Refine and optimize campaigns through A/B testing, data-driven insights, and continuous improvements.
• Work within two teams:
• Lifecycle Marketing Team —focused on customer retention, renewals, and re-engagement strategies.
• Growth Markets Team —focused on new product categories and driving cross-sell and up-sell opportunities.

What We’re Looking For

We need a CRM Marketing Automation Specialist with solid experience in both Salesforce Marketing Cloud (SFMC) and Moveable Ink. If you're an expert in building personalized email journeys, managing complex CRM strategies, and optimizing campaigns with a focus on customer experience, you’ll fit right in.

You’ll need:

• Deep experience with Salesforce Marketing Cloud (SFMC) , especially Journey Builder and other automation tools within the platform.
• Hands-on experience with Moveable Ink —whether it's creating dynamic content, automating email campaigns, or integrating the tool with other platforms.
• A/B testing expertise —you’re comfortable analyzing performance and using data to continually improve campaigns.
• A strong understanding of dynamic content, personalization, and using tools like AMPScript and Moveable Ink to create tailored, high-impact customer journeys.
• A data-driven mindset—always looking for new ways to optimize, refine, and deliver better results.
• Creative problem-solving skills —you're not just executing campaigns but looking for ways to innovate, improve, and drive better customer experiences.

About the Company

You’ll be joining a consumer champion brand that’s changing the UK digital economy. Known for its bold, innovative approach, this company is on a mission to save UK consumers money—and they’re kicking some serious goals.

The team is all about creativity, commercial sharpness, and making a real impact. They’re at the forefront of digital transformation, and you’ll be right there with them, making waves in the world of CRM.

Their offices are located in Central London, just a stone’s throw from Shoreditch and Liverpool Street. And with a hybrid working setup (2 days in the office, or more if you like), you’ll get the best of both worlds—flexibility and a collaborative, buzzing work environment.

What’s in It for You?

• Competitive salary + 10% bonus
• Amazing benefits like pension, healthcare, life assurance, and more!
• A creative, modern office environment in the heart of London
• A chance to make a real impact on an iconic brand’s CRM strategy

Ready to Take the Leap?

If you’re excited about the possibility of transforming CRM at a company that’s not afraid to take bold steps, we want to hear from you! Apply now by sending your LinkedIn profile or CV (no need to make it perfect—we’ll work on it together!).

Want to chat first? Reach out to me, and let’s talk about how you can be part of this exciting journey:

Max Tullis-Turner Practice Lead, DigitalBlue PelicanMax@bluepelican.co m