CRM MARKETING SPECIALIST

Premier Recruitment Group are pleased to be partnering with a leading business based in South East London to recruit for a forward thinking CRM Marketing Specialist. Very interesting and varied role. This is is full time and permanent position. 3/6 months based in the head office and hybrid/remote on offer thereafter.

Ideally looking for candidate with Salesforce and Pardot platforms technical expertise in at least one of these CRMs.

Key Responsibilities

CRM Ownership:

• Be the primary owner of the CRM and marketing automation platform, ensuring both platforms are set up to support business objectives.

Data Clean-Up and GDPR Compliance:

• Implement data hygiene practices and ensure that the CRM system is fully GDPR-compliant, particularly around consent management, data retention and communication preferences.

Lead Nurturing and Funnel Management:

• Develop and execute lead nurturing campaigns and automated workflows to effectively guide MQLs through the sales funnel.

Customer Upsell and Cross-Sell Campaigns:

• Build a communication strategy within the CRM to ensure regular, automated updates and outreach to customers and channel partners.

Integration Between Sales and Marketing:

• Optimize CRM processes and dashboards to facilitate smooth handoffs between marketing and sales.
• Automate MQL-to-SQL notifications and monitor sales team activity within the CRM to ensure timely lead follow-ups.

Reporting and Analytics:

• Leverage Pardot analytics to measure the performance of email campaigns, lead nurturing efforts, and customer engagement.
• Provide actionable insights and recommendations to improve CRM effectiveness.

Key Skills and Experience

• Minimum of 4 years CRM management, ideally in B2B SaaS companies.
• Advanced proficiency with Salesforce CRM and Pardot or HubSpot including automation, lead nurturing and reporting tools would be ideal. Candidates with experience with any other CRMs, would also be considered.
• Strong understanding of GDPR compliance and data privacy regulations.
• Ability to bridge marketing and sales processes, ensuring smooth handoffs and follow-ups.
• Analytical mindset with experience in data-driven campaign optimisation.
• Degree in marketing, business, IT or a related field.
• Worked in vehicle technology, fleet management or a related industry would be a bonus.

If you are interested please kindly apply directly or contact Tom Kurczab at Premier Recruitment Group.