CRM Marketing Specialist

CRM Marketing Specialist

About Us:

Cutting-edge AI-assisted SaaS company providing innovative telematics solutions for some of the UK’s leading fleet businesses. Our solutions are designed to significantly reduce accidents, optimise fleet operations, and cut costs. As we continue to grow and impact the industry, we are looking for a talented Content Marketing Specialist to join our dynamic team and help elevate our brand through engaging, results-driven content.

Key Responsibilities

CRM Ownership:

• Act as the primary owner of our CRM and marketing automation platform, ensuring it is optimally configured to support business objectives.

Data Clean-Up and GDPR Compliance:

• Implement robust data hygiene practices and guarantee full GDPR compliance, focusing on consent management, data retention, and communication preferences.

Lead Nurturing and Funnel Management:

• Develop and execute lead nurturing campaigns and automated workflows to efficiently guide Marketing Qualified Leads (MQLs) through the sales funnel.

Customer Upsell and Cross-Sell Campaigns:

• Craft a strategic communication approach within the CRM for regular, automated outreach to customers and channel partners.

Integration Between Sales and Marketing:

• Optimise CRM processes and dashboards to ensure smooth handovers between marketing and sales teams.
• Automate MQL-to-SQL notifications and monitor sales team activities within the CRM to secure timely lead follow-ups.

Reporting and Analytics:

• Utilise analytics tools (such as Pardot, or similar platforms) to assess the performance of email campaigns, lead nurturing initiatives, and overall customer engagement.
• Provide actionable insights and recommendations to continually improve CRM effectiveness.

Key Skills and Experience

• Experience: A minimum of 4 years in CRM management, ideally within B2B SaaS companies.
• Technical Proficiency: Advanced knowledge of Salesforce CRM and Pardot or HubSpot is ideal. Experience with other CRMs will also be considered.
• Regulatory Knowledge: A strong grasp of GDPR compliance and data privacy regulations.
• Collaboration: Proven ability to bridge marketing and sales processes, ensuring seamless lead transitions and follow-ups.
• Analytical Mindset: Demonstrable experience in data-driven campaign optimisation.
• Educational Background: A degree in marketing, business, IT, or a related field.
• Industry Insight: Experience in vehicle technology, fleet management, or related industries would be a bonus.

How to Apply:

For immediate consideration, please send your CV and contact details to .

Best regards

Richard Wakeland

Search Partner

GTS Transportation