Job title: CRM Marketing Specialist
Salary: up to £45,000Location: Woolwich
My client is looking for a CRM Marketing Specialist to join their team, the ideal candidate will be one who has worked in a similar role. They are a collaborative, friendly growing team, looking for someone who would like to be part of that. Preferably within B2B SaaS, technology and/ or Commercial Vehicle industry. You will be involved with the enhancing CRM processes, maintaining data integrity and driving key initiatives such as lead nurturing, customer retention and upsell/cross-sell strategies. Must have Salesforce and/ or Pardot experience.
Duties:• CRM management, ideally in B2B SaaS companies. • Advanced proficiency with Salesforce CRM and Pardot or HubSpot • Knowledge of automation, lead nurturing and reporting tools would be ideal• Strong understanding of GDPR compliance and data privacy regulations• Ability to bridge marketing and sales processes, ensuring smooth handoffs and follow-ups.• Data-driven campaign optimisation.
Attributes:• Professional• Hardworking• Team player