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A University in London is looking for a CRM Officer to join their marketing and student recruitment team on a full time basis. The CRM Officer will be a creative content writer producing engaging email communications for the University, whilst being a technically savvy CRM specialist using Dynamics 365 for campaign delivery, segmentation and user journey tracking.
Client Details
Our client is a University in London which prides itself on it's student experience and graduate employability success.
They are a collaborative marketing and student recruitment team with on site working full time.
Additional excellent Higher Education benefits available.
Description
- Create engaging email communications to be delivered to prospective students, applicants and offer holders.
- Use of Microsoft Dynamics 365 (CRM) for campaign delivery, segmentation and customer journey tracking.
- Evaluating ongoing campaigns, drawing data from Dynamics 365 and managing large data sets in Excel.
- Supporting the busy clearing period in August in order to maximise their student recruitment targets.
- Working collaboratively with the Manager and wider team.
Profile
- Excellent knowledge and demonstrable usage of CRM systems e.g. Microsoft Dynamics 365, Salesforce, Hubspot or relative CRM.
- Demonstrable experience with email marketing, user journeys and segmentation.
- Excellent writing skills, with the ability to create engaging content to be sent out via email communications.
- Excellent data management skills, with the ability to manage large data sets on Excel and analyse the data to make informed decisions.
- Able to work full time on site and be available for wider department needs e.g. Open days (with time back in lieu).
Job Offer
- £34,000 - £37,000 per annum.
- Full time contract.
- On site role.
- Additional HE benefits.
- Role progression and development.
