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Key Responsibilities:
- Campaign Management:Support the planning, execution, and analysis of digital recruitment campaigns, working closely with our recruitment teams and media agency.
- Media Buying:Organise and optimise our presence on external sites and platforms, ensuring effective media-buying within budget.
- Conversion Tracking:Monitor and report on conversion tracking through digital channels, demonstrating ROI and providing insights for future campaigns.
- E-Store Administration:Support the administration of our e-store, ensuring it operates at its full potential as an e-commerce platform.
- Best Practices:Advise colleagues on the latest developments and best practices in digital marketing.
Main Duties:
- Coordinate and deliver digital marketing campaigns in collaboration with recruitment teams and media-buying agency.
- Construct and deliver advertising campaigns during key recruitment periods.
- Participate in bi-weekly status calls with the media-buying agency to share ideas and ensure campaign delivery stays on track.
- Ensure accurate tracking and reporting of campaign landing pages.
- Independently manage low-value PPC and social media activities.
- Optimise presence on external sites and platforms.
- Arrange the purchase of effective profile site packages within budget.
- Update profiles and courses to drive traffic to our website.
- Ensure content aligns with our visual identity and brand guidelines.
- Track and measure campaign activities to demonstrate ROI.
- Manage Business Profiles.
- Monitor digital channels for adherence to brand guidelines and take corrective action as needed.
- Evaluate marketing activity effectiveness and develop reports for internal stakeholders.
- Implement and use digital marketing evaluation tools like Google Analytics and Google Tag Manager.
- Provide first-line support for the online store and add new users to the platform.
- Offer advice and guidance on digital marketing to colleagues.
Qualifications and Experience:
- A Level or equivalent, or equivalent experience.
- Digital Marketing Qualification.
- Knowledge of the latest digital marketing trends.
- Experience in a marketing or communications environment, using digital technologies.
- Proven ability to plan, run, and evaluate digital marketing campaigns.
- Strong skills in web and social media analytics tools.
- Excellent English skills, with experience in copywriting, editing, and proofreading.
- Creative and proactive in suggesting and developing new ideas.
- Strong numerical and data skills, with the ability to manage budgets.
- Excellent organisation and time management skills.
- Effective interpersonal and customer service skills.
- Ability to work independently and as part of a team.
If this role is of interest, please apply ASAP with an up-to-date word version of your CV or get in contact for more info.
Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk
