Digital Marketing Coordinator

Digital Marketing Coordinator

Healthcare Membership Organisation

2/3 Days Office Central London, 3/2 Days Home

Salary £30,000 - £35,000 dependant on experience plus, company pension scheme, Death in service and private medical, dental.

Permanent, Full Time

My client is an international leading Healthcare Membership organisation is currently recruiting for a Digital Marketing Coordinator.

If you are an experienced Digital Marketing Coordinator working for a trade association, membership body, professional body, regulatory body, not for profit, or similar.

Communications Manager

Main Purpose:

To design and coordinate the membership organisation’s digital marketing plans, sourcing new promotional opportunities

Create world class assets & content for email campaigns, social media, print and online publication adverts, websites and events

To support the Marketing Manager in strengthening our brand identity and international reputation

To create content and coordinate the promotion of our Education products and activities, including the new structured e-learning platform Academy, in all channels and to all relevant audiences to increasereach

To support the marketing plans for our events

To support the development, growth and engagement of the Membershipprogram

To ensure the integrity and impact of our image and messaging to members and potentialmembers

To provide tracking and reporting on all major campaigns

Job Description

Main Duties/Responsibilities:

Corporate

Develop and engage with partnerships for the promotion of educational activities and resources

Create compelling and engaging promotional content for our Membership, Education, Events and Journal products and upload material to the website and email channels

Track the success of different promotional activities and reportaccordingly

Coordinate and produce marketing materials and literature, such as web content, direct emails or newsletters, brochures, patient information and press releases to increase delegates to courses and users ofresources

Monitor and analyse key email marketing metrics such as open rates, click-through rates, conversion rates and provide regular reports and insights to improve campaign performance

Own email marketing campaigns including building and scheduling email workflows, setting up A/B testing, and segmenting email lists based on audience characteristics

Work closely with the wider Marketing department to ensure coordination with other communication channels

Support the Marketing Manager in ensuring the highest quality of all our communications and alignment with the organisational vision andmission

Monitor budgets to ensure campaigns are delivered to planned marketing spend and oversee payments to vendors

Stay updated on industry trends, email marketing best practices and emerging technologies to bring innovative ideas to the team

Develop and coordinate an engaging marketing plan for the membership organisation events to ensure the agreed number of delegates can beattained

Design, plan and coordinate the marketing campaign for all Education courses, activities and resources, including our Academy, to ensure agreed participants areregistered

Work with the Marketing Manager and Education team to create the messaging, value proposition and communications plan to promote our educational offer and optimise the user journey on thewebsite

Work closely with the education team to ensure education course and webinar pages are optimised for SEO and conversions

Working with the Membership Manager, design campaigns to increase Membership across all categories

Help support the Membership journey through allofferings

Work with the Membership Manager on initiatives to increase and retain the number of Members and increase their engagement

Help coordinate and deliver an engaging marketing plan to complement the promotional program from thepublisher

Work with designers to produce Membership, Education and Event adverts for print/ digital publications and online.

Person Specification:

Minimum 3 years in a relevant role

Experience promoting events and learning activities online

Demonstrable experience of creating successful email marketing campaigns

Working for a membership organisation

CRM / CMS / Website projects

Organising own workload whilst working in multifunctional teams

Writing compelling marketing copy for social medial, email and digitalcommunications

Experience, Knowledge and Skills required:

Strong technical working knowledge of the development, application and implementation of digital communications

Accuracy and attention to detail

Exceptional communication skills (written and verbal)

Ability to manage a varied and unpredictable workload

An excellent level of IT literacy including MS Office suite, PowerPoint, Teams

Copywriting to a high standard

Proof reading

To apply to this role please send your CV

Due to the volume of applications, we are only able to contact successful applicants. Therefore, if you have not heard from us within 10 working days, please deem your application as unsuccessful on this occasion.

Membership Bespoke is acting as a recruitment business in relation to this role. Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Membership Bespoke is the most experienced membership-focused recruitment firm in the UK, with 10+ years of experience delivering tailored permanent, temporary, interim, and Executive Search recruitment solutions to Trade Associations, Regulatory Bodies, Political Parties, and Professional Bodies.