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The Digital Marketing Lead is responsible for developing and executing digital marketing strategies across various channels to attract and retain supporters, beneficiaries, and professionals, with a strong emphasis on fundraising efforts.
Client Details
Leading Health Care Charity
Description
- Develop and implement digital marketing strategies to drive profitable revenue growth, focusing on fundraising.
- Lead and mentor the digital marketing team, ensuring alignment with organizational objectives.
- Enhance customer journeys through advanced CRM strategies and optimize campaigns with A/B testing.
- Oversee and optimize digital channels like Paid Search, Paid Social, Affiliates, and Email.
- Collaborate with stakeholders to drive relevant traffic and leverage platforms for fundraising growth.
- Set and exceed performance targets, reporting on outcomes and budget allocation.
- Utilize data-driven insights to inform decisions and improve ROI.
- Develop digital partnerships to enhance sector profile, audience reach, and innovation.
Profile
- Line Management & Teamwork: Experience in managing teams and working cross-functionally.
- Digital Marketing Expertise: High-level knowledge in all aspects of digital marketing.
- Trend Monitoring: Ability to track and leverage digital marketing trends and innovations.
- Analytical Skills: Proficiency in Google Analytics and other analytical tools.
- Fundraising Knowledge: Understanding of digital marketing's role in effective fundraising.
- Accessibility & Inclusion: Knowledge of digital tools to enhance accessibility, diversity, and inclusion.
- Relationship Building: Strong skills in building and influencing relationships with stakeholders.
- Monitoring & Evaluation: Ability to create metrics and provide evidence-based recommendations.
- Interpersonal Skills: Strong collaboration and influencing skills, especially in email and SMS marketing.
- Written Communication: Excellent skills in writing reports, plans, and strategies.
- Workload Management: Ability to prioritize tasks and manage a busy workload.
- Flexibility: Willingness to work flexibly and handle multiple projects.
- Commitment to Diversity: Dedication to equal opportunities and diversity principles.
- Understanding of Stroke: Knowledge of stroke and its impact.
- Project Management: Ability to plan and deliver multiple digital marketing projects.
- Strategic Development: Expertise in developing and implementing digital strategies.
- Continuous Improvement: Track record of championing continuous improvement and data-driven decision-making.
- Innovative Processes: Experience in utilizing innovative processes and project management techniques.
Job Offer
- A competitive salary within the range of £45,000K London Weighting
- Opportunity to work for a leading not-for-profit organisation in London.
- Flexible working
