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We're currently searching for an experienced Digital Performance Executive to join a leading group of premium international schools as they expand globally. The Digital Performance Executive will assist with the optimization and creation of paid search & media campaigns to deliver lead generation targets, working closely with regions and schools to apply local insight.
Role & Experience - Digital Performance Executive:
- Experience/understanding of all various digital media channels (SEM, Display, Programmatic, Social Media)
- Understand each school and region’s unique search challenges and apply optimization techniques to test and deploy to keep each school ahead in their market
- Support the delivery of group wide paid media campaigns (emphasis on PPC) ensuring that they are executed to plan and are meeting targets
- Ensure campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
- Campaigns are monitored regularly and hit relevant targets
- Help in preparing performance review presentations
- Constantly review and A/B test ad creative to improve performance and best communicate our schools USPs
Personal Specification - Digital Performance Executive:
- CMS experience will be an advantage.
- Additional languages an advantage
- Experience of scaling digital acquisition campaigns in multiple countries outside UK
- Digital creative for social and display - imagery and CTA development
- Bachelor’s Degree
- Hands on PPC experience. Google, Bing, Yandex, Baidu
- Hands on experience of Google Display Network campaign implementation.
- Hands on experience of paid social campaign implementation e.g. Facebook, LinkedIn.
- Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures.
- Excellent analytical skills - with the passion and drive to demonstrate and quantify success.
- Results orientated with the ability to consistently map efforts against identified KPIs and ROI.
- Up-to-date with the latest trends and best practices in website development and measurement.
- Google Adwords & Bing Ads certified.
- Experience in budget management.
- Experience with Google Analytics and Google 360
