Go-To-Market (GTM) Manager

Our global IT client has an exciting opportunity for a Go-To-Market (GTM) Manager to drive market growth and success.

Your primary responsibility will be to work in a team to develop and implement go-to-market strategies that simply put, help sellers to sell and buyers to buy. By leveraging product and customer insights, you will ensure our client's strategies are effective and adaptable.

We seek a motivated marketing leader with a deep understanding of AI technologies and their role in enhancing productivity. Your thought leadership and strategic vision will guide our marketing efforts, while your focus on operational excellence and performance metrics will drive results. You will contribute to a diverse team environment that values different perspectives and promotes a culture of collaboration aimed at achieving a common goal.

Execution of Go-to-Market Strategy

• Drive the strategy in the UK by identifying growth opportunities and developing clear execution plans.
• Monitor performance metrics, identify trends, and provide actionable insights to improve strategies and programs.
• Provide thought leadership on the competitive landscape, solution area gaps, and sales trends to enhance the Go-to-Market plan.

Operational Excellence

• Maximise the impact of marketing efforts by developing and implementing efficient processes and practices across the team.
• Manage and coordinate event execution, including customer meetings, webinars, and external events, ensuring they run smoothly and achieve intended outcomes.
• Handle day-to-day administrative tasks, including budget management, ensuring accuracy and timeliness in all documentation and reporting.

Sales Enablement

• Implement and champion the Go-to-Market strategy, activating cohesive sales and marketing execution in all segments to maximise performance and market share.
• Develop standardised rhythms and tools to assist sellers and partners in their sales efforts, and to support the customer success team in better assisting customers.
• Conduct field enablement sessions to equip teams with the necessary knowledge and skills to succeed.

Candidate requirements

• Product marketing, marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience within the technology or software industry
• Experience managing and expanding a product/solution strategy and driving demand generation, pipeline acceleration and usage within a complex (e.g. multinational or matrixed) organisation
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Strong understanding of AI-driven technologies and their application in productivity tools.

This is a PAYE maternity cover role to start ASAP until June 2025, with a potential extension through to 12 months and is paying up to 244 per day (depending on experience).

The role is offered on a hybrid basis, typically involving 1-3 days a week engaging with customers, partners, or colleagues at our client's UK office locations, particularly in London.

You will benefit from paid annual leave, paid sick, paid bank holidays, pension & notice period.

If you want to be part of a company who pride themselves on empowering and inspiring excellence, operating as a Diverse, Equal and Inclusive employer, apply today!

Please consider applying ASAP as we will be shortlisting applications as we receive them

Brook Street is proud to support the Armed Forces Covenant and as such, we guarantee to interview all candidates who are veterans or spouses/partners of military personnel, and who meet all the essential criteria for the vacancy.

As a Disability Confident Leader, and holder of the Gold Award status from the Defence Employer Recognition Scheme, Brook Street, as a supplier to the Public Sector Resourcing Framework (PSR), will offer you a guaranteed interview with a PSR Sourcer.

Should you identify as a candidate with a disability and/or as a veteran or spouse/partner of military personnel and meet all the essential criteria for the role, we encourage you to reach out to us via the Brook Street website. Here you will find a link to register your interest and state the role that you are interested in. We are committed to engaging with you.

In cases where we have a high volume of ex-military candidates/military spouses/partners, who meet all of the essential criteria, Brook Street will interview the best candidates from within that group.