Head of Performance

Head of Performance Marketing

D2C Subscription - Health & Wellness

Up to 75,000 + Fantastic benefits scheme including a bonus of up to 50%!

London

I am delighted to be working with a fast-growing D2C brand who operate in the health & wellness space, they are looking to bring in a Head of performance to lead their ambitious growth plans!

Company insight

• Founder led start-up, proven track record within the E-Commerce Space
• Bootstrapped funding - have scaled organically, seeking additional funding whilst they grow
• Currently producing 800,000 PCM in revenue
• 10,000+ happy subscribers to a fantastic product
• Have been endorsed by various high-profile celebrities

Role

• Lead a creative production team, overseeing both in-house talent and external partners to generate a steady stream of high-performing Meta ad content
• Drive growth optimisation across our D2C business, focusing on key performance metrics such as LTV, CVR, and AOV through structured experimentation and data-driven decision-making
• Develop, implement, and analyse A/B tests across landing pages, sales funnels, subscription models, and retention initiatives to uncover new opportunities for conversion and revenue growth
• Take full ownership of the subscription funnel, optimising each stage-from initial engagement to long-term retention. This includes crafting and testing first-order offers, subscription plans, and retention tactics to enhance customer lifetime value
• Leverage cohort analysis and behavioural insights to pinpoint strategies that boost retention, minimise churn, and elevate average order value across various customer segments
• Collaborate closely with marketing, product, and customer experience teams to roll out and assess growth initiatives, ensuring alignment on key metrics and strategic priorities

Requirements

• 5+ years' experience in growth roles for D2C brand (preferably a subscription heavy brand)
• Proven track record of improving key metrics (CVR, LTV, AOV) through testing and optimisation
• Experience with subscription platforms and analytics tools
• Strong understanding of subscription business models
• Experience managing multiple growth experiments simultaneously
• Health/wellness industry experience is a plus, but not required

This is a great opportunity for someone who wants to be involved in a business from the ground up and become a senior member of the team from Day 1, to learn more get in touch on my details below..

Phone: (phone number removed)

Email: (url removed)

NOTE - Unfortunately sponsorship is not available for this role.

Inventum Group is passionate about equity, diversity and inclusion. We seek individuals from the widest talent pool and encourage underrepresented talent to apply for vacancies with us. We are committed to recruitment processes that are fair for all, regardless of background and personal characteristics. If you require any adjustments to apply for a role with us, please let us know in whatever way suits you best. Inventum Group is a Recruitment and ED&I Consultancy Business

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