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MARKETING ANALYST - ENGAGEMENT & PERSONALISATION
£48,000-52,000 + BENEFITS
LONDON
THE COMPANY
This up and coming fintech platform is heavily driven by Data and Analytics and is looking for a Marketing Analyst to deliver actionable and meaningful insights across a range of channels. This company has a vast amount of data to work through and as a Marketing Analyst, you will be working closely with talented individuals to deliver essential insight that will allow the company to continue growing.
THE ROLE
As a Marketing Analyst, you can expect to be leading a team whilst analysing and interpreting results of both testing and optimisation experiments in a statistical and scientifically sound manor.
In specific, you can expect to be involved in the following:
- Identification of opportunities to increase revenue through channel optimisation across SEO, Push, Paid Media, CRM, and more
- Analysis and interpretation of testing results and optimisation experiments (incl. a/b testing) in a statistical and scientific manor using SQL
- Analysis of marketing communications for the purpose of generating insights and testable hypotheses
- Defining segmentations
- Tracking and improvisation of marketing measurement across LTV, Acquisition, Churn and more
- Visualisation of data using Tableau
YOUR SKILLS AND EXPERIENCE
The successful Marketing Analyst will have the following skills and experience:
- Full proficiency using SQL, coding from scratch (or similar)
- Experience with large-scale A/B testing and familiar frameworks
- Ideally have the ability to use Python or R
- Experience with measurement and LTV, Churn, Acquisition, ROI etc
- Experience using Tableau or Similar
THE BENEFITS
The successful Marketing Analyst will receive a salary between £48,000 and £52,000 as well as a comprehensive benefits package.
HOW TO APPLY:
Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.
