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You will be joining the growing Data & Analytics team of a global iGaming business who has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in Q4 and 2025. This role has a global remit and will spearhead data insight across all marketing channels from digital to TV.
As Marketing Analyst, you will:
- Create, manage, and maintain performance dashboards (using SQL in conjunction with tools like Tableau, Power BI, or Google Data Studio) to visualise KPIs and other metrics for easy access by stakeholders.
- Regularly present insights and campaign optimisation recommendations explaining complex data in a clear and actionable format.
- Modelling (media mix modelling and multi-channel attribution modelling) and measurement of multimillion pound marketing investment and its effectiveness across both ATL and digital performance channels from both internal and external teams.
- Find optimisation opportunities compiling data from various sources including PPC, Social, Programmatic, TV, CRM into a single consumable data set.
- Leverage APIs to pull and integrate data from various platforms (e.g. Google Analytics, Facebook Ads, CRM systems) into centralised databases.
- Using a combination of tools (customer database, Google Analytics, other platforms, etc.) to analyse customer journeys.
We are keen to speak to people about this Marketing Analyst opportunity who have the following skills and experience:
- Proven experience in a data driven advertising / promoting role (i.e. data analyst / insight analyst) within a digital environment, ideally from an e-commerce, high volume digital / online first transactional business or digital media agency.
- A demonstrable track record of managing complex data sets across multiple channels.
- Solid understanding of analysis and reporting principles, especially digital marketing channels and metrics.
- Experience of Media Mix Modelling and/or Multi Channel Attribution Models.
- Proficiency in SQL for querying and data manipulation. experience with APIs and third-party integrations to collect data.
- Hands-on experience creating dashboards using Tableau, Power BI, Google Data Studio, or similar tools.
- Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build and manage relationships with members of teams globally.
- Experience in the iGaming industry is beneficial but not mandatory.
In return you will receive a salary of £50,000 - £55,000 pa, pension scheme, 24 days annual holiday, plus additional days after 3 years service. After successful completion of probation, you will also receive discretionary performance related annual bonus, private healthcare, and life insurance cover.
If this sounds like the hybrid working Marketing Analyst opportunity for you, click the apply link online and send an updated copy of your CV today!
Candidate Source Ltd is an advertising agency. Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.
