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BettingJobs is working with a well-established and highly successful B2C iGaming brand with offices in London, Cyprus and Latin America as they seek to hire a Marketing Analyst to join their team.
Our client operates in 12+ online regulated jurisdictions and they have roughly 50 staff in their London office.
As the Marketing Analyst, you will be responsible for building and maintaining marketing dashboards for visualising KPIs as well as modeling and measuring marketing ROI for ATL and digital channels.
The successful candiate will have 3+ years experiencein data-driven digital marketing (eg. marketing/data/insight analyst) within e-commerce or high-volume digital businesses.
Responsibilities:
- Build and maintain marketing dashboards (SQL, Tableau, Power BI, Google Data Studio) for visualizing KPIs.
- Present insights and campaign recommendations to diverse stakeholders, simplifying complex data into actionable formats.
- Model and measure marketing ROI (Media Mix and Multi-Channel Attribution) for ATL and digital channels.
- Aggregate data from sources (PPC, Social, TV, CRM) for single-use datasets to identify optimisation opportunities.
- Define and track business/marketing metrics with senior stakeholders, including forecasting and segmentation.
- Integrate data via APIs from platforms like Google Analytics, Facebook Ads, and CRMs.
- Prepare, clean, and analyse data to uncover trends and optimise campaign performance.
- Analyse customer journeys and propose process improvements/automation.
- Manage global stakeholder relationships and provide training/support for BI tools.
- Stay updated on BI/MA technology trends to enhance processes.
Requirements:
- 3+ years in data-driven digital marketing (e.g., marketing/data/insight analyst) within e-commerce or high-volume digital businesses.
- Proven experience managing complex, multi-channel data sets.
- Expertise in marketing metrics, media mix modelling, and attribution models.
- Proficiency in SQL and experience with APIs for marketing data integration.
- Skilled in dashboard creation (Tableau, Power BI, Google Data Studio).
- Analytical mindset with strong communication skills to explain data insights to non-technical stakeholders.
- Independent, proactive, and capable of building global relationships.
- iGaming experience is a plus but not mandatory.
