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This client is a leader in their niche, rapidly expanding and possessing values of gold.
The role requires set -up of automation, managing content (written and visual) and supporting digital marketing campaigns that drive customer engagement, brand awareness, and lead generation.
Key Responsibilities:
1. Email Marketing Campaigns
- Working with provided content and existing templates, execute email marketing campaigns, including newsletters, promotional offers, and automated sequences.
- Ensure email content is engaging, visually appealing, and aligned with brand messaging.
- Monitor email performance using analytics tools (e.g., HubSpot, Upland/Adestra) and optimise campaigns based on open rates, click-through rates, and conversions.
- Manage and segment email lists to ensure effective targeting.
- A/B test email subject lines, content, and layouts to improve engagement.
2. Digital Campaign Support
- Set up of website campaign landing pages as required.
- Plan and schedule engaging social media content across platforms such as LinkedIn, Instagram, Twitter, and Facebook as required.
- Manage social media calendars, ensuring alignment with current marketing campaigns as required.
- Track social media performance using analytics tools (e.g., Meta Business Suite, Hootsuite) and adjust strategies to enhance engagement as required.
- Stay updated on social media trends, platform updates, and best practices.
3. Content
- Proofread and edit content to ensure clarity, accuracy, and brand consistency.
- Repurpose content for different platforms and audiences.
4. Performance Monitoring & Reporting
- Generate reports on email and social media performance, providing insights and recommendations for improvement.
- Identify trends in engagement, conversion rates, and audience behaviour.
- Present findings and optimisations to the wider team.
Person Specification:
Essential Skills & Experience:
- Strong understanding of email marketing best practices and experience with email platforms and automation (preferably Upland/Adestra).
- Proven experience managing social media accounts and growing engagement.
- Proficiency in scheduling tools such as Hootsuite, Later, or Buffer.
- Ability to analyse performance data and adjust strategies accordingly.
- Basic knowledge of SEO and content marketing principles.
- Understanding of social media algorithms and trends.
- Strong attention to detail and ability to manage multiple projects at once.
Desirable Skills & Experience:
- Experience in a marketing agency or digital marketing role.
- Knowledge of graphic design tools such as Canva, Adobe Creative Suite
- Familiarity with Google Analytics and UTM tracking.
- Experience working with B2B brands.
- Basic HTML knowledge for email formatting.
Personal Attributes:
- Creative and innovative thinker.
- Highly organized with strong time management skills.
- Data-driven with an analytical mindset.
- Strong interpersonal skills for collaboration with internal teams and clients.
- Enthusiastic, proactive, and eager to learn.
- Ability to adapt to fast-paced, dynamic environments.
Key Performance Indicators (KPIs):
- Email Campaign Metrics: Open rates, click-through rates, conversion rates.
- Social Media Engagement: Likes, shares, comments, follower growth.
- Timely Execution: Ability to meet deadlines and campaign schedules.
