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Marketing Executive - London
Marketing Executive
Permanent
Salary: £30,000-£35,000 DO
Full-time
Hybrid
Are you a talented and driven marketer looking for an exciting opportunity to join a dynamic and progressive organisation in the events industry? Our client, a market leader in media, events, and marketing solutions, is seeking a Marketing Executive to join their team in London.
The Role:
As a Marketing Executive, you will be responsible for delivering multi-media direct marketing, advertising, and sales across our client's portfolio of housing exhibitions and conferences. Working closely with event producers, customer service teams, and sales colleagues, you will ensure the successful achievement of delegate sales, exhibition targets, and sponsorship goals. This role requires excellent organisational and project management skills, exceptional attention to detail, and the ability to consistently produce high-quality work within deadlines.
Key Responsibilities:
- Implement targeted direct marketing campaigns to reach delegate and visitor targets
- Collaborate with production teams on messaging, branding, and content
- Manage campaign schedules and meet all deadlines
- Build and maintain relationships with media partners and negotiate advertising contracts
- Drive the expansion of the marketing database and curate targeted lists of attendees
- Develop and manage marketing budgets and contracts
- Work closely with industry partners and associations to build long-term partnerships
- Produce marketing plans to attract delegates and visitors within agreed budgets
- Monitor and analyse marketing KPIs to improve campaign effectiveness
- Drive traffic to event websites through SEO and PPC strategies
- Implement social and digital campaigns for conferences and events
- Report on campaign performance and produce post-event analysis reports
Skills and Qualifications:
- Proven experience in planning and implementing integrated marketing campaigns
- Sound knowledge of database segmentation and digital marketing
- Familiarity with marketing technology solutions and products
- Proficiency in email marketing and social media platforms
- Strong planning, organisational, and analytical skills
- Excellent communication and copywriting skills
- IT proficiency in MS Word, Excel, and PowerPoint
- Energetic, enthusiastic, and self-motivated attitude
- Ability to work well in a team and meet deadlines under pressure
Competencies:
- Research and analysis
- Strategy and planning
- Digital marketing
- Business development
Benefits:
- 25 days annual holiday + additional day for your birthday
- 4% employer contribution pension
- Season ticket loan
- Flexible working hours
- Based in a convenient location with excellent transport links
- Optional health scheme and discounted gym membership
- Death in service cover
If you are a passionate marketer with a drive for success, this is the perfect opportunity for you! Join our client's team and be part of a company that values its customers and people, creates unbeatable insights, and leads their market to a better future. Apply now and take the next step in your marketing career!
Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.
By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.
