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Reed Learning is looking for a Marketing Executive to join their team in Raynes Park, London.
Overview
Reed Learning is looking for a skilled and motivated Marketing Executive to drive and enhance our digital marketing initiatives. In this role, you will support the Marketing & Product Manager in implementing strategic campaigns, managing content and digital marketing channels, and using analytics to optimise performance. This position is ideal for a marketing professional with hands-on experience in campaign management, content creation, and data analysis, who is ready to contribute to Reed Learning's growth as the premier destination for workplace learning.
Key Responsibilities
- Campaign management: Plan, execute, and monitor multi-channel marketing campaigns, including SEO, SEM, PPC, email marketing, content marketing, and social media.
- Content development: Create, curate, and manage content across all digital platforms, ensuring alignment with brand guidelines and tone of voice.
- SEO & website optimisation: Assist in implementing SEO strategies, conduct keyword research, and support ongoing website optimisation to increase organic reach.
- Social media management: Plan, schedule, and manage posts across social media channels to grow audience engagement and brand awareness.
- Data & Analytics: Monitor, analyse, and report on the effectiveness of campaigns, providing insights and recommendations to improve performance and ROI.
- Market research: Conduct research on industry trends, competitors, and customer needs to inform marketing strategies and product positioning.
- Collaboration: Work with cross-functional teams, including Sales, Product, and external agencies, to align marketing efforts with business goals.
Experience and Attributes
- Proven experience in digital marketing with a background in campaign management and analytics.
- Strong understanding of SEO, social media, content marketing, and email marketing.
- Results-oriented and proactive, with the ability to work independently and drive projects to completion.
- Excellent organisational skills and attention to detail.
Skills
- Proficient in digital marketing tools such as Google Analytics, Google AdWords, and social media management platforms.
- Strong written, verbal, and presentation skills.
- Familiarity with content management systems (e.g., WordPress), CRM (e.g. HubSpot), and project management tools (e.g., JIRA).
- Data-driven mindset with the ability to interpret data and provide actionable insights.
Benefits
- Flexible working as standard (office based for 2 days per week)
- 25 days annual leave plus bank holidays
- Flexible holiday scheme (buy, sell and carry over your holiday)
- Paid time off to move home
- Contributory pension scheme
- Enhanced family leave benefits
- Insurance benefits including life assurance
- Love Mondays events
- Discount schemes including gyms and popular retailers
- Range of wellbeing and mental health support avenues
