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Marketing Executive
(Members & Commercial Marketing)
London
Hybrid working meaning two days in the office and three from home.
Permanent
Full Time 35 hours
Circa £31,000pa
Join our team as a Marketing Executive
ICAEW is currently looking for an experienced Marketing Executive to join their London offices working within the Members & Commercial Marketing team.
The Marketing Executive will be expected to assist in the development and delivery of marketing plans to drive revenue with the key focus on events, courses, and the commercial product portfolio. The Marketing Executive will be expected to build strong relationships with a diverse array of internal and external stakeholders and be skilled in email building and copy writing.
Overall Purpose of this role of Marketing Executive.
The main purpose of the role is to assist in the development and implementation of marketing plans to drive revenue with the key focus on events and the overall commercial product portfolio. The role holder will be expected to build strong relationships with a diverse array of internal and external stakeholders.
Marketing Executive Responsibilities include:
- Deliver and monitor agreed effective and innovative marketing plans to deliver on the institute events portfolio, including flagship events, webinars and bespoke events.
- Develop marketing collateral for all channels including promotional briefs, copywriting, emails, website update and social media.
- Ensure all plans, collateral and marketing have undergone the appropriate levels of collaborative development, integration with brand and other ICAEW marketing activity.
- Build strong and effective relationships with internal and external stakeholders and working in a way that reflects the values and status of ICAEW.
- Provide reports on ROI and successes to show value added through the marketing processes and gain information for determining future marketing activity.
- Manage projects and time schedules effectively as agreed.
- Attend various ICAEW internal meetings representing commercial marketing and advising on marketing activity.
- Specific duties will vary from time to time in line with the business needs.
Marketing Executive Candidate Profile
Marketing Executive Requirements include:
- Experience of marketing through multiple channels with a strong focus on digital, email, and content led strategies.
- Demonstrable skills and experience in some/all of website, email, writing web and email copy and analysis of key digital metrics and measurements.
- Experience of CMS systems.
- Experience of working in a commercially led role.
- Experience or understanding of marketing to both businesses and consumers.
- Ability to multi-task and work under pressure.
- Experience of working with budgets desirable.
- Strong MS Office skills.
- Impeccable copywriting and proofing skills.
- Strong written and verbal communication skills.
For the full role profile please click the document attached.
Why work at ICAEW as a Marketing Executive?
We want you to enjoy your work and flourish in your role.
Our working environment is friendly and supportive, and we encourage everyone to understand personal differences and treat each other with respect.
We are a diverse organisation, employing skilled and motivated people from all backgrounds and helping them to reach their full potential, through training and development.
Sustainability is important to us, and we work hard to reduce our carbon footprint, whether that's in our buildings through lighting and heating, or encouraging staff to recycle and reduce paper consumption.
Our employee benefits include:
- A substantial suite of training and development
- Flexible working arrangements
- A generous benefits package which includes gym discounts, pension plan, season ticket travel loans and health and dental plans
We are a disability confident employer.
Please be aware that when applying to this marketing executive at the ICAEW, you must complete the application form via the link below and you must only use a laptop or PC to apply. Failure to follow both impportant steps will mean you simply won't be viewed.
