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Marketing Insight Officer
Charity
£32,000
Reading | Hybrid
The Company:
Currently working with one of Just Givings' Charities of the Year as they continue to grow their customer experience team with a new data and insight role.
As Marketing Insight Officer you will:
- Build dashboards and ways of visualising data that fundraisers can use on a daily basis to track, report on and optimise their campaigns
- Work with others across the CX team to report against testing schedules and strategies
- Run segmentations as required for fundraising teams
- Ensure that completed insight is effectively disseminated to internal customers and that they understand and use it
- Work with the Head of CX to guide, plan and implement market research as required
- Work with the management team to ensure reporting, performance and insight is made available across the organisation for all key channels and activities eg website, CX journeys, email etc
- Stay current with legal and regulatory frameworks, including; Data Protection legislation and the Code of Fundraising Practice, to ensure that all campaigns comply with current email best practice in the industry.
Requirement:
- Experience using PowerBI
- Digital automation and CX software - eg SalesForce Marketing Cloud Interactive Studio, PeopleStage, Pardot etc
- Familiarity with analytical and database tools
- Hands on experience with content management systems
- Advanced use of an ESP - such as Marketing Cloud, DotDigital or similar
If you're interested in this Marketing Insight Officer please apply below...
