- Identifying and setting the strategic vision for key brand partnerships
- Identifying brands that might be a good fit for the brand and/or key client titles
- Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision from beginning through to execution
- Writing strategy briefs and building foundational concepts that reflect the strategic intersection between the brand and the title
- Providing guidance and feedback to partner creative agencies and brands
- Work closely with internal creative groups as well as external agency partners
- Translating our brand/marketing requirements into ideas the partner and ultimately consumer easily understands
- Drive successful integration of broader creative content and brand initiatives and our strategic partners
- Collaboration with cross-functional teams including Creative Marketing, Editorial & Publishing, Content, Creative Production, and Public Relations
- 8+ years of experience as a brand strategist/consultant or similarly strategic role (can be at a brand or creative agency)
- Believe in the power of strategy to help unlock great creative thinking and solutions
- Passionate and curious about marketing, brands, and entertainment
- Have key, demonstrable experience leading and driving creative strategy with notable brands
- Strong experience in brand and/or consumer marketing
- Demonstrated ability to leverage research, insights, and analytics to inform creative strategy
- Strong input on strategy and a clear POV on creative work
- Confident presentation skills and excellent communication skills
- Experience and palpable passion for building great content marketing programs that are unique and scalable
- Demonstrated ability to prioritize and drive results
- A natural and deep affection for entertainment and brands
- Strategic, forward-thinker, extremely organized, effective communicator, and thrive in a fast-paced environment
- Capable of working independently as well as part of a broader team
- Can organize, clarify, and communicate complex ideas quickly, succinctly, and accurately
- High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity
- Agile, goal-oriented, driven to succeed, and always up for a challenge
- Has a passion for conceiving unique and innovative marketing campaigns
- Can flourish in our unique ??company culture