- Managing B2B demand and lead generation campaigns
- Managing B2C lead generation campaigns
- Rolling out media plans, including overseeing the creation of assets
- Creating content with a focus on producing high-quality copy for campaigns, stakeholder communication, and engagement
- Implementing content, SEO, website, and social media strategies as directed by the Marketing Manager
- Liaising with a range of stakeholders, including academics, professional staff from around the School, and external agencies and freelancers
- Managing the creation, deployment, and analysis of marketing emails, including copywriting, data segmentation, and data management
- Using the marketing automation system for sending and monitoring email communications to stakeholder groups such as prospective delegates, alumni, and corporate clients
- Minimum 4 years of marketing experience specifically within content creation Â
- Experience working on campaigns with B2B and B2C
- Proven experience managing CMS and CRM systems such as Salesforce
- Strong analytical skills with the ability to interpret complex data and present clear insights
- Excellent attention to detail and organisational skills