Paid Marketing Analyst

Paid Marketing Analyst - iGamingLocation: London | Hybrid (3 days in office, 2 days from home)Salary: £50,000 - £55,000 + 10% Discretionary Annual Bonus

About the Company:I am recruiting for a rapidly growing global iGaming company with a strong presence in multiple regulated markets. They are known for offering a wide range of real-money casino games and are committed to promoting responsible gambling practices. With a dynamic, fast-paced, and collaborative culture, the company is scaling up and expanding its reach, providing ample opportunity for career growth and development. Their core values include integrity, transparency, fun, and creating a safe and fair environment for their customers.

The Role:This is a newly created role, and you will be joining a highly dynamic and passionate team. As a Paid Marketing Analyst, you will support the insight team in delivering actionable recommendations to stakeholders, focusing on the effectiveness of multi-million-pound marketing investments. You'll work across both digital performance channels (paid search, social, and programmatic) and offline channels like TV and radio. Your insights will drive key decisions for the marketing department, ensuring campaigns are optimized and meet the company's objectives.

Key Responsibilities:

• Provide insights and recommendations based on the analysis of multi-million-pound marketing investments, both online and offline.
• Support the team in digital attribution, measuring the performance of digital and traditional marketing channels (TV, radio).
• Work with marketing data from paid search, social media, programmatic channels, and other media channels.
• Analyze KPIs and performance metrics to assess the impact of marketing activities and deliver actionable insights to senior stakeholders.
• Support in dashboarding (using tools like Tableau or similar) and reporting via Google Analytics and Excel.
• Deliver insights that will help optimize marketing spend and improve overall digital performance.
• Present findings and insights to senior stakeholders with clarity and confidence.

Requirements:

• A solid understanding of the iGaming and gambling industries.
• Strong knowledge of marketing channels, KPIs, and performance reporting.
• Tech skills in SQL, Excel, and dashboarding (Tableau or similar).
• Experience with Google Analytics for performance tracking and reporting.
• Experience in presenting data and insights to senior stakeholders.
• Any experience with media mix modelling would be beneficial, but not essential.
• A passion for marketing performance and data-driven decision-making.

Benefits:

• 10% discretionary annual bonus.
• Hybrid working model (3 days in office, 2 from home).
• Healthcare and life insurance offered after a 6-month probation period.
• A fun, collaborative, and fast-paced work culture.

How to Apply:If you have a passion for paid marketing, a solid understanding of digital performance channels, and want to be part of a rapidly growing company in the iGaming space, please apply now!