Paid Media Specialist

Walker and Sloan are proud to be working with a well known B2BTech/SaaS marketing agency in London as they are keen to bring on board a talented Paid Media Specialist to the team on a full time basis.

The Role:

This Paid Media Specialist role has a particular focus on both Paid Social (Linkedin) and Paid Search (Google, Microsoft) campaign management in addition to working alongside Marketing Account Managers. As such, this role demands excellent knowledge of the Google Advertising Platform, good copywriting & analytical skills, as well as a keen eye for detail, problem-solving and organisation.

This is a fantastic opportunity to gain responsibility and autonomy that would normally take far longer to gain in other agencies.

Responsibilties:

Approach and Process

• Help define the agencies approach to Paid Media as part of its overall service mix
• Build processes & roll out tools to deliver services at scale

Campaign Strategy and set up

• Research & strategy for new campaigns, for both existing customers and new ones
• Configuration of campaigns to maximise results for customers

Campaign Management

• Managing paid campaigns to effectively promote the B2B services or brands of multiple Gripped clients.
• Keyword and audience research, including account build, in line with Gripped best practice.
• Ad creation and copywriting to support your account manager.
• Collaborate with account managers in developing growth strategies.

Optimisation

• Daily and weekly monitoring of performance on campaign tests and updating actions accordingly.
• Monitoring campaign performance to ensure all targets are met or exceeded across multiple customers.
• Make proactive optimisation recommendations and changes to improve campaign performance.
• Engage with other specialists in the business where necessary to optimise campaign performance.

Monitoring and Analysis

• Understand how to interpret and understand tracking and analysis tools (i.e GoogleAnalytics).
• Write monthly reporting commentary to summarise the performance and insights of client campaigns as well as pick out opportunities for the coming month.
• Produce post-campaign analysis that examines campaign results and creates actionable insights to feed into future campaigns.

Technology

• Understand how to interpret and understand tracking and analysis tools such as Linkedin and GoogleAnalytics, and how to set up goals, conversion paths and attribution windows.
• An open mind to learning more, understanding developments in paid advertising technology and automation, and using that knowledge to help Gripped improve campaign delivery and grow.

Must-haves

• Have spent a year working in an equivalent agency environment
• Excellent verbal and written communication skills
• A willingness to learn and understand Inbound and Digital Marketing principles
• Experience working within the Google Ads platform & LinkedinCamapign manager
• Competency with spreadsheets and handling large amounts of data.

Nice to haves

• B2B marketing agency experience
• Exposure to a variety of Marketing techniques and projects
• Google Ads certified
• GoogleAnalytics certified
• SEO - an understanding of the fundamentals of search engine optimisation (SEO).
• An understanding of other Google tools (e.g. Google Tag Manager, Search Console)