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- Project Overview: GBO Engineering is an embedded product and engineering team within Our Client's ad sales organization (GBO). We build consumer-grade internal tooling for sales, marketing, and service teams
- Our cross-functional team of engineers, designers, and product managers is responsible for internal platforms that support sales and marketing teams to run events, deliver professional services, and manage large, commercial deals with ads customers. These tools are part of a cohesive suite of internal tools that power the day-to-day workflows of sales and marketing and meaningfully drive business outcomes
- Partner with product and engineering to define and implement product metrics: baseline and ongoing measurement (e.g. scripts and dashboards). Support product initiatives with quantitative business and data insights
- Act as a subject matter expert and technical leader in data extraction and manipulation, dashboarding/visualization, and analytical/statistical techniques. Validate insights, and translate them into recommendations to drive product improvement and/or accelerate behavioural change among our users
- Work with business functions (Global Product Leads) to support operational work (marketing, change management)
- Build an understanding of user and system behaviour, and act as a thought leader to define robust KPIs for our tools that directly link to tool performance and impacts
- Develop reporting dashboards for KPI monitoring and to support go-to-market activities; Provide supporting data and analysis to inform product development decisions
- Format, re-structure, and validate data to ensure quality. Where needed, work with Engineers to obtain new tool signals, or with user teams to supplement missing data
- Education: Bachelor's degree or equivalent practical experience
- Moderate-advanced SQL skills (including joins, aggregation, and window functions) and experience building dashboards to track metrics and visualize data
- Experience defining new KPIs that drive behaviours aligned with business priorities
- Knowledge of statistical analysis and different frameworks/methods for data analysis
- Ability to handle large, complex data sets, with an analytical mindset
- Experience with project/program management, and/or go-to-market activities
- Clear written and oral communication for both technical and non-technical audiences
- Knowledge of Our Client’s Ads products, sales teams, and/or service teams
