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Our client, a growing business in the pharmaceutical industry are looking for a Product Marketing Specialist to join their team. This is a newly created position.
THE ROLE OF PRODUCT MARKETING SPECIALIST:
- Develop user personas and use cases across the product portfolio (B2B and B2C) and help customers and teams understand the value the products deliver to the market
- Research competitors and the market to identify opportunities to expand target user personas and use cases across the product portfolio and inform new features
- Work closely with Marketing and Product Management to develop and deliver the GTM strategy
- Develop all technical marketing collateral, including messaging and content that highlight product features and benefits, for all products
- Work closely with Commercial to deliver high-impact sales tools, enablement, and training
- Work with product management to define goals and metrics for the product/feature launch
- Collaborate with Client Support to ensure customer adoption of new products and features is optimised
THE IDEAL CANDIDATE FOR THE PRODUCT MARKETING SPECIALIST ROLE:
- 3+ years of product marketing or solutions marketing experience
- Strong verbal and written communication skills, including experience creating a narrative for a product
- Demonstrated creativity in taking B2B services to market is essential; additional experience taking B2C services to market is desirable
- Strategic thinker with excellent attention to detail
- Thrives working in a fast-paced and agile environment with autonomy
