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SENIOR DIGITAL ANALYST (MARKETING)
UP TO £55,000-£65,000 + BENEFITS
LONDON (4 DAYS IN OFFICE - CENTRAL)
THE COMPANY
As a Senior Digital Analyst (Marketing) at a large retail group you will play a huge role in driving success through digital marketing, offering analytical insights! This group owns various well-known high-street brands but also has a strong ecommerce presence, mainly across retail/clothing.
THE ROLE
As a Senior Digital Analyst (Marketing) you will be working on the following;
- Optimising marketing channel performance utilising tools such as SQL BigQuery, Adobe Analytics/GA4, and visualisation tools such as Looker across PPC, SEO, Display, Email etc
- Operating autonomously, driving actionable insights within digital analytics working with marketing stakeholders
- Working closely with stakeholders across the business
- What would the first 6-12 months look like?
- First 90 days - developing baseline foundation for high-quality understanding of marketing channel efficiency
- Next 3 to 12 months - 20% reporting, 40% incrementality testing, 40% deep-dive projects driven by this individual
YOUR SKILLS AND EXPERIENCE
The successful Senior Digital Analyst (Marketing) will have the following skills and experience:
- Experience withing Digital Marketing Analytics specifically, utilising SQL and either Adobe Analytics or GA4 at a minimum
- Experience with GCP/BigQuery/AB testing tools desirable
- Good communication skills with a can-do attitude
THE BENEFITS
The successful Senior Digital Analyst (Marketing) will receive a salary between £55,000 to £65,000 and an extensive benefits package.
HOW TO APPLY:
Please register your interest by sending your CV to Dylan Butcher via the Apply link on this page.
