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This Senior Digital Marketing Executive role is positioned in a market leading law firm and will play a pivotal role in supporting the delivery of the firm's digital strategy. You will work to enhance the firm's online presence and ensure that its content is continuously updated to attract and engage a wider audience. This will involve implementing best practices in branding and digital marketing to maximize reach and engagement.
Within this Senior Digital Marketing Executive role, you will be responsible for the following:
- Digital Strategy Execution: Collaborate with the Digital Marketing Manager to implement and optimize digital marketing strategies across various channels, including website, SEO, social media, email marketing, and broadcasting.
- Website Development and Management: Advise on and assist in the development of website content, functionality, and structure to enhance user experience. Furthermore, you will proofread, update, and maintain website content and analyse website activity and provide recommendations for future development.
- SEO Optimization: Work closely with external SEO agencies to identify and implement SEO improvements to pages and content.
- Social Media Management: Curate and monitor firm-wide and campaign-specific social media content. Manage paid social media advertising campaigns to drive targeted engagement.
- Email Marketing: Develop and execute effective email marketing campaigns. Analyse campaign performance and provide insights for future campaigns.
- Content Creation and Editing: Draft, proofread, and edit digital content, including website articles, social media posts, podcasts, and video scripts.
- Digital Campaign Integration: Advise on and implement integrated digital marketing campaigns across multiple channels. Stay up-to-date with digital marketing best practices and trends.
The successful candidate for the role will have Digital marketing exposure, particularly SEO and website, from a legal and/or professional services environment.
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.
