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The Marketing Executive will drive key growth initiatives, including book distribution, podcast outreach, and community growth, working directly with the founder to optimise marketing strategies. This role offers full ownership of campaigns, with a focus on scaling efforts and engaging the target audience across multiple channels.
Client Details
We are working with an innovative company that helps non-technical founders turn their software ideas into thriving businesses. The company's proven process accelerates the journey from concept to market, making software launches faster, more affordable, and less risky. As they continue to scale, they're looking to expand their marketing efforts and increase their reach across multiple channels.
Description
- Develop and execute strategies for growing the company's online presence, including email marketing, content marketing, and outreach campaigns.
- Manage and expand the company's reach across various platforms such as LinkedIn, Twitter, and YouTube, working closely with the team to implement strategies and oversee content creation.
- Identify and target the right audience to share resources and engage prospects, including promoting free books to 1,000+ qualified leads annually.
- Build relationships with podcast hosts in the B2B SaaS and startup communities, securing high-impact podcast appearances and increasing visibility.
- Develop and implement strategies to grow the company's founder community to 500+ engaged members by the end of the year.
- Analyse and optimise outreach efforts, experimenting with new tactics to drive growth and enhance community engagement.
- Collaborate with the founder and the team to refine strategies and ensure consistent messaging across all campaigns.
- Stay updated on the latest digital marketing trends, tools, and technologies to leverage new opportunities and maximise campaign impact.
Profile
- A minimum of 2-3 years' experience in B2B marketing, with a focus on content, outreach, or community growth.
- Proven experience in securing podcast appearances, managing outreach campaigns, and growing communities.
- Strong writing and communication skills, with the ability to build relationships with podcast hosts, prospects, and the wider community.
- Organised and self-driven, with the ability to thrive in a remote, async-first environment.
- Creative and process-driven, with a passion for designing scalable marketing strategies.
- Familiarity with the challenges faced by B2B SaaS founders and a deep understanding of their marketing needs.
- Excited about using new tools, especially AI and automation, to improve marketing efforts and drive smarter growth.
Job Offer
- Competitive salary with performance-based bonuses.
- Learning budget for courses, books, and professional development.
- Fully remote work with an async-first approach, offering flexibility and autonomy.
- Opportunity for massive career growth and the chance to make a direct impact in an exciting startup.
- Access to a network of top founders and entrepreneurs.
