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Senior Performance Marketing Executive (PPC)
London / Hybrid
HealthTech
£45,000 - £50,000
Carter Murray have partnered with a scale up technology brand within the health and fitness space who are looking to grow their marketing team with a PPC Specialist due to significant growth over the last 3 years.
You will be responsible for managing daily operations of paid campaigns, working closely with the Senior Digital Marketing Manager to create new, dynamic and engaging campaigns. Currently, their campaigns are being run on Google, Bing, Meta & LinkedIn.
Responsibilities
Planning, building, optimising and reporting on paid campaign performance across all digital channels. You will be supported by the wider team with audience insights and content creation to landing page optimisation.
The key objective is to drive 14-day trials to the platform. There will also be a focus on driving these trials from a high quality audience that results in prospects upgrading from these trials into a paid subscription.
Experience
- Proficiency in Google Ads, Meta Ads, Bing Ads, GA4, and thorough knowledge of UTM parameters for tracking and optimisation
- Previous experience of working in paid media or PPC, either B2B or B2C.
- A strong understanding of Google Tag Manager
- Have a deep understanding of digital marketing funnels, associated metrics and KPIs.
- Track record in developing and delivering successful ROI through marketing programmes.
- Have analytical, data-driven marketing expertise that bases decisions on insights and facts.
- Fitness industry experience is a plus!
If you feel this role is for you, then please apply today, applications are being accepted immediately.
The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.
