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Overview
Reed.co.uk is one of the largest job sites in the UK, appearing in over 1 billion UK job searches every year. With a commitment to innovation and excellence, we strive to provide the best online recruitment experience for both candidates and employers and help customers develop and hone their skills with our range of 100k+ courses in 1k+ subjects. As we continue to grow, we seek a talented and enthusiastic SEO Executive to join our dynamic marketing team.
As SEO Executive at Reed.co.uk, you will be pivotal in planning, implementing, and managing search engine optimisation activities across our Jobseeker, Courses and Career Advice sites. The ideal candidate will be a strategic thinker with a keen understanding of SEO best practices and a proven track record of driving successful results. You will be the primary point of contact for our SEO agency, responsible for developing effective SEO strategies to drive organic traffic, improve search engine rankings, and enhance our brand's online presence.
Key Responsibilities
- Support and guide our agency in the development and execution of comprehensive SEO strategies aligned with Jobs and Courses business goals
- Collaborate with cross-functional teams to incorporate agency recommendations into Product and Engineering roadmaps, and to integrate SEO with broader marketing initiatives
- Conduct keyword research, competitor analysis, and market research to identify opportunities to improve organic performance
- Ensure website content aligns with SEO guidelines and identity opportunities for content improvements based on keyword trends
- Conduct website audits to identify and fix technical issues that impact SEO performance
- Optimise on-page elements such as meta tags, headings, and URLs and ensure website structure and navigation are set up correctly
- Keep updated with the latest SEO trends, algorithm updates and best practices
- Generate regular reports on organic performance, highlighting key metrics and insights
- Deliver these to a variety of stakeholders, both within the Acquisition team and the wider Marketing team
- Provide actionable recommendations based on data analysis to improve overall performance
Skills and Experience
- Our ideal candidate will have previous proven experience as an SEO Executive, or a similar role
- Strong understanding of search engine algorithms and ranking factors
- Experience with on-page, off-page and technical SEO strategies
- Experience developing and implementing linking strategies e.g. digital PR and social media link-building
- Experience working with content teams to ensure SEO best practices are integrated into new and existing website content
- Knowledge of SEO tools and platforms, such as Google Analytics, Google Search Console and Keyword Planner
- Proficient in Google Suite, specifically Sheets and Slides
- Creativity and a proactive approach to problem-solving
- Excellent communication and collaboration skills
- Strong evidence of an analytical and growth-led mindset
- Enthusiastic learner with the ability to manage multiple and varied workflows
Key Measures and Targets
- Increased traffic, registrations, job applications and course purchases through organic search
- Growth and efficiency in our visibility and prevalence on the SERP
Additional Requirements
- In-house experience working with an agency is desired, but not a necessity
- Exposure to other digital marketing channels is a bonus
Benefits
- Hybrid working as standard
- 25 days annual leave plus bank holidays
- Flexible holiday scheme (buy, sell and carry over your holiday)
- Paid time off to move home
- Contributory pension scheme
- Enhanced family leave benefits
- Insurance benefits including life assurance
- Love Mondays events
- Discount schemes including gyms and popular retailers
- Range of wellbeing and mental health support avenues
- Newly refurbished office in a fantastic location, with countless bars, restaurants and theatres right on the doorstep
- These are just some great benefits we offer everyone working at Reed.co.uk!
