Social Media and Audience Development Manager, Hyphen

Hyphen, an innovative journalism start-up focused on issues relevant to Muslim communities in the UK and Europe, is seeking a Social Media and Audience Development Manager.

This is both a strategic and hands-on role, with a primary focus on growing and better engaging with our audience across all channels.

We offer a competitive salary, 30 days of annual leave and flexible working opportunities.

The ideal candidate will have:

- At least three years’ experience in social media marketing and/or SEO. A background in journalism is desirable

- Developed and implemented social media and SEO strategies that have grown audiences and engagement for a media platform

- A deep understanding of search protocols and dynamics, social media, internet culture and audience distribution strategies

- Robust insight into the interests and aspirations of Muslim communities in the UK and Europe

- A talent for writing and producing content for social media

- Excellent communication skills, enthusiasm and a collaborative mindset

- A nose for news and viral moments, and enjoy coming up with responses that fit with Hyphen’s purpose and audience.

Key responsibilities:

- Develop and implement strategies that drive audience numbers and engagement across our various platforms.

- Write, produce and manage all posts on social media, supported by the social media producer. This includes Facebook, TikTok, Instagram, Twitter, YouTube and other relevant platforms.

- Represent Hyphen online, actively engaging with our community on all social channels, supported by the social media producer.

- Optimise the stories produced by our journalists to grow and diversify our audience in the UK and abroad.

- Present and contextualise data on reach and engagement for the newsroom and help journalists identify ways to use it.

- Work with editors to develop plans for reader revenue and provide insights and ideas for new products, including podcasts and newsletters.

- Stay at the forefront of trends in SEO, social media, newsletters, video and anywhere else we publish or share our work.

- Help manage relationships with platform and third-party contacts, and share knowledge with the wider organisation.

Benefits:

- 30 days paid leave per year.

- Hybrid working; split between home and office, subject to arrangement.

How to apply:

Click on the 'Apply now' button below. Please upload your CV, a cover letter and relevant examples of their work. The closing date for applications is Thursday 26th September 2024.