- Strong understanding of web development frameworks, particularly Angular, React, NextJS, NodeJS, and WordPress.
- Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
- Familiarity with HTML, CSS, JavaScript, and how they impact SEO.
- Experience with server-side rendering (SSR) and client-side rendering (CSR) for SEO benefits.
- Ability to analyse and review website code and provide actionable SEO recommendations to developers.
- Ability to analyse data and provide insights based on SEO metrics.
- Develop and implement technical SEO strategies for websites built with Angular, React, NextJS, NodeJS, and WordPress.
- Perform thorough SEO audits, identify issues, and provide actionable recommendations to improve search engine rankings.
- Review website code and provide detailed instructions to developers on how to improve SEO, including optimising HTML, CSS, JavaScript, and other elements.
- Optimise website architecture, URL structures, internal linking, and page load speeds.
- Ensure websites are properly indexed by search engines and that sitemaps and robot.txt files are correctly configured
- Conduct keyword research and provide guidance on on-page optimisation.
- Collaborate with the development team to implement SEO best practices during the development stages.
- Monitor website performance using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Stay up-to-date with the latest SEO trends, search engine algorithm updates, and best practices.