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- Drive marketing outcomes for multiple projects/products by leading initiatives and getting things started.
- Lead user research, and market analysis, and share insights to make business recommendations on products and features.
- Create user journeys and strategies to improve customer experiences, working with different teams.
- Identify growth opportunities to boost user engagement and adoption of new or existing product features.
- Develop and execute marketing plans in collaboration with sales and marketing leadership.
- Help define project scope, manage priorities, and allocate resources effectively.
- Set clear goals and track progress to measure success.
- Manage competing stakeholder interests and keep everyone updated on potential issues.
- Identify and propose new opportunities beyond the usual scope.
- Prioritize the most impactful ideas to drive growth and make strong business decisions independently.
- Work closely with global and local teams, including creators, to strengthen brand messaging across various markets.
- Coordinate efforts for the EMEA region and act as a liaison between the US and European teams.
- Oversee time-sensitive brand operations and campaign marketing.
- Brand Management: Experience in branding, brand development, and creating strategies to improve brand presence (e.g., through advertising, digital marketing, or partner events).
- Campaign Management: Knowledge of the entire marketing campaign process, including planning, strategy, execution, and reporting.
- Client/Partner Management: Ability to build strong relationships with clients and partners, managing expectations and influencing decisions using data and effective communication. This can include working directly or indirectly with partners.
- Consumer Behaviour: Understanding of consumer behaviour (both digital and traditional) and how it influences product strategy, sales cycles, and program design.
- Data Analysis: Strong ability to analyse data, draw conclusions, propose solutions, and evaluate business outcomes to improve strategies and planning.
- Go-to-Market Knowledge: Understanding user needs and helping products enter the market, providing feedback for product improvement.
- Industry Knowledge: Familiarity with industry trends, key players, and technology issues that affect the business or market.
- Marketing Briefs: Ability to write clear, actionable briefs that outline the goals and objectives of marketing campaigns.
- Product Positioning: Skill in articulating key product messages, features, and benefits to the target audience.
- Situational Leadership: Confidence in engaging with senior leaders and managing high-pressure situations, addressing concerns, and defending project decisions professionally.
- Storytelling: Ability to use data to tell compelling stories that inspire and influence audiences, building empathy and buy-in.
- Experience with social media platforms (YouTube, Instagram, TikTok) and creator agencies is a plus.
- Previous work with competitors in social media is a bonus.
- 7+ years of experience in marketing, project management, or similar roles.
- Fluency in English (additional languages like Dutch are a plus).
