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Job Purpose To ensure the delivery of smart, customer-focused communications to promote products, services and campaigns; and to provide ongoing development, editorial and support for digital platforms, and plan, design and implement communications activities to support business objectives. Core Accountabilities:
- To help support the delivery of the organisation's annual campaigns and marketing programme, to specified objectives, linked to the organisational priorities.
- Work with Marketing Content Manager to deliver the organisations' member contact programme to ensure councils and individual members and officers are well-informed about the work of the organisation.
- Work as part of a team, contributing towards building a culture of flexible and collaborative team working to ensure that the Organisation meets its business objectives and responds effectively to new or changing requirements.
- Contribute to the delivery of the team's agreed objectives.
- Participate in relevant projects that support the delivery of the Business Plan.
Specific Accountabilities:
- Work with the Marketing Content Manager to deliver external campaign and marketing plans.
- Maintain guardianship of the brand, seeking to maintain the consistent development and application of branding to help maximise reputation.
- Provide advice and guidance for programmes of work and teams to ensure their activities are in line with the corporate campaign and marketing priorities.
- Ensure the delivery and production of campaign materials for all a range of communications channels including print, publications, digital, templates, film etc, while working with colleagues from across the communications team.
- Ensure campaign materials are developed in an integrated manner across our service areas, showcasing the full offer.
- Work with internal and external designers to commission exciting and dynamic campaign content.
- Work with the Marketing Content Manager to evaluate campaigns and ensure delivery of corporate objectives.
- Support the creation, sub-editing and ongoing development of all content deployed across websites, social media, e-bulletins and other digital communications to support the organisation's key campaigns and other communications activities.
- Ensure all content is created according to legal, accessibility, usability and style guidelines.
- Supervise the production of e-bulletins for the policy teams. Be responsible for the collection of e-bulletin content from across the organisation, their layout and their timely publication to strict deadlines.
- Provide clear and precise monthly statistical summaries on specific web resources.
- Employ agreed digital marketing strategies to optimise and personalise content and services to extend reach and improve targeting.
- Advise on and commission content in multiple formats including video and other media, to support key campaigns for a range of audiences on multiple channels
- Support staff in their use of social media and provide training where necessary.
- Work with Media, Public Affairs and other teams in communications to deliver integrated campaigns to influence Westminster, Whitehall and beyond.
- Undertake any other duties and responsibilities appropriate to the post.
Knowledge, Skills and experience
- Experience of delivering creative and transformative campaigns.
- Thorough experience of creating communications content which supports corporate priorities and services to a wide range of customers and stakeholders.
- Experience of working in the public sector in a content role -ideally within the Health/Social Care Sector
- Need to understand WCAG Guidelines
- Evidence of developing communications, marketing and campaign materials for publication to a variety of audience segments and channels
- Understanding of political processes within central and local government and ability to work with elected members, senior managers and other key stakeholders, including Parliament and Whitehall.
- Evidence of analytical and research skills, including experience in audience segmentation.
- Evidence of creative use of communications channels to deliver campaign and marketing content.
- The ability to develop, implement and evaluate campaigns and marketing activity to achieve organisational objectives.
- The ability to communicate clearly and persuasively, orally and in writing (including presentations and report writing) to a wide variety of audiences, including the ability to provide complex information that is clear and relevant to our customers
- The ability to identify solutions for customers, stakeholders and colleagues as necessary with an understanding of how to target different audiences.
- The ability to prioritise workloads and to work under pressure using initiative and demonstrating resilience when required.
- Evidence of good communication skills and strong social media skills.
- Evidence of good copywriting skills and attention to detail
- A proactive attitude in identifying opportunities and creative solutions.
- Flexible approach to work, with a keenness to adapt to meet changing work requirements
- Please note this is a hybrid role based in Central London -ideally looking to interview on Wednesday the 29th of January
If this role is of interest, please apply ASAP with an up-to-date word version of your CV or get in contact to discuss the role in more detail. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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