Paid Media Specialist - Banking Client

Handle Recruitment is seeking a Paid Media Specialist with experience with banking/financial services clients to work with a world recognised bank, with a focus on cards and loans products.

*This will be on a six month fixed term contract initially to begin in early 2025. Salary up to £75k pro rata*

You will be responsible for planning, executing, and optimising paid media campaigns across various platforms including Google Ads, Facebook, LinkedIn, Twitter, and other relevant networks.

As the Paid Media Specialist your responsibilities will include:

• Campaign Management: Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Strategy Development: Create strategic media plans based on market trends, audience insights, and company goals. Utilise data-driven strategies to maximise campaign performance and ROI.
• Optimisation: Continuously monitor, analyse, and optimise campaigns to improve performance metrics such as CTR, CPC, CPA, and conversion rates. Use A/B testing and other optimisation techniques to enhance ad performance.
• Budget Management: Manage and allocate budgets effectively across campaigns, ensuring optimal spend and maximising return on investment.
• Reporting & Analysis: Generate detailed performance reports and present insights to stakeholders. Use tools like Google Analytics, Google Data Studio, and other reporting platforms to track and analyse campaign performance.
• Collaboration: Work closely with the content, design, and analytics teams to develop compelling ad creatives and landing pages that drive conversions.
• Stay Current: Keep up-to-date with the latest industry trends, platform updates, and best practices in paid media. Implement new tactics and technologies to stay ahead of the competition.

To be successful in this role you will have:

• Experience in managing paid media campaigns, preferably in a digital marketing or media buying agency with financial/banking clients.
• Proficiency in Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other digital advertising platforms. Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with Google Analytics, Google Tag Manager, and other tracking and reporting tools. Understanding of SEO, SEM, and content marketing principles.
• Excellent communication and stakeholder management skills, strong attention to detail, and the ability to work independently as well as part of a team. Strong problem-solving skills and a proactive approach to challenges.

Please apply now for a further conversation!

Handle Recruitment is acting as an Employment Business in relation to this vacancy.