Paid Media Specialist

Walker and Sloan are proud to be working with a long standing client, who are now seeking to bring on board a Paid Media Specialist to the marketing agency team on a full time basis.

Role Introduction

The Paid Media Specialist is responsible for managing paid media activities for our clients and producing results against agreed KPIs.

Working closely with the Marketing Performance Manager and account management team - you will provide dedicated assistance by meeting client biddable media needs on a daily basis.

This work may at times be short notice or ad hoc and requires a level of flexibility and a willingness to adapt to the changing requirements of our client base, covering a number of ad platforms such as Google Ads, Bing Ads and social media advertising.

Responsibilities & Required Skills

• Actively contribute to the management of paid media accounts for our clients on a daily, weekly and monthly basis.
• Work with the Marketing Performance Manager and account management team to ensure that all client accounts meet the robust commercial strategy that is in place and the specific performance targets and objectives that have been agreed.
• Manage budgets in line with strategy and ensure that monthly spend is on target to deliver the required return on investment.
• Continually measure and report on the effectiveness of your campaigns over the timeframe determined by their level of budget.
• Work with the data & content teams to ensure landing pages are effectively optimised for conversion.
• Clearly and effectively communicate with the team and where necessary - clients - by email and in meetings or conference calls. Make constructive and proactive recommendations to the Marketing Performance Manager.
• Effectively brief paid media tasks to colleagues where appropriate, providing detailed instructions, clear required outputs and support throughout.
• Maintain an awareness of emerging tools and software that enhance our offering and processes and keep up to date with emerging legislation that impacts paid media

Experience we’d love to see

• A detailed understanding of paid media platforms; how they are used, relative audiences their role in the marketing mix and customer decision-making process as well as how to generate results from each.
• An analytical eye and overarching interest in using data to influence your decision-making.
• Ability to write engaging, call-to-action focused ad copy and messaging.
• Eye for detail and a thorough approach to everything that falls within your working day.
• Be available to attend internal meetings in order to stay up to date with changes to client strategy and extract a brief for any future tasks.
• The ability to confidently articulate ideas and opinions to your Line Manager and - where appropriate in a structured setting - the wider team or clients.
• Have a methodical and structured approach to research that allows you to consolidate your findings quickly and effectively.