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Our client, a successful record label, is seeking temporary cover for a permanent role, Senior Audience Development Manager. This is an exciting opportunity to work with leading artists, partners and the wider label. The successful candidate must be available to start work immediately.
Key responsibilities will include:
• Crafting innovative digital strategies for a range of artists. • Harnessing social channels, short-form video platforms, community and eCRM platforms to hone artists’ positioning. • Providing advice on digital marketing, advertising, and social media strategies to drive engagement. • Creatively identifying and delivering digital opportunities using real-world moments. • Creating audience analyses and insights using in-house tools and data sources. • Monitoring and analysing performance of campaigns using analytics tools. • Setting targets using data sources for audience growth. • Working with external partners, global internal teams, A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships, International Marketing and Operations teams.• Managing relationships with artist channel management and other digital stakeholders. • Driving best practices.
Requirements:
• Available to start the role immediately.• Senior level experience in an Audience or Digital role within the music industry (or similarly applicable industry). • Frontline label experience and campaign management experience. • Expertise in delivering fan and partner activations. • Able to identify, segment, and analyse audiences to inform strategies. • Possess current relationships with freelancers, third-party agencies, influencers and content creators. • Experience with short form videos and TikTok is advantageous. • Previous experience growing eCRM and first party databases on behalf of artists. • Possess a good understanding of GDPR and data rights. • Experience using various artist-owned and third-party data sources to create reports. • In depth understanding of digital culture, music, and fan communities. • Interest in creative content, new technologies and creators. • Genuine interest in emerging digital trends and fast-moving cultural shifts. • Data driven approach to strategies. • Highly organised, motivated, and have a diplomatic approach when dealing with people at all levels of the business.• Knowledge of Adobe or Suite or similar is desirable.
Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion. The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.
