Digital Communications Lead

Are you interested in healthcare and passionate about digital communications? Would you like to make a meaningful impact by contributing to a trusted source of information on private healthcare in the UK? Our client is an independent organisation providing essential information on the safety, quality and costs of private healthcare services. This role can be worked on a hybrid basis with 2 days a week in the London office and three working from home.

As the Digital Communications Lead, you will play a crucial role in shaping the organisation’s external communications strategy, by overseeing all digital communication efforts, ensuring a positive and consistent voice across multiple channels.

Responsibilities will include:

• Campaign Management - Planning and implementing digital communication campaigns to enhance brand awareness, drive website traffic and increase conversions.
• Content Production - Creating engaging website and social media content, including blogs, written guides and simple video content.
• Analytics & Insights - Utilising Google Analytics and survey insights to identify opportunities for new content and improve engagement.
• Social Media Management - Leading the social media campaigns, managing platforms and monitoring KPIs for success.
• Collaboration - Supporting engagement teams, including management of their newsletters and providing copy-editing support for email campaigns.
• Supporting the Communications Manager and the senior team, in helping to shape and produce presentation and conference materials.

Who We are Looking For

We are looking for a self-motivated and enthusiastic individual with demonstrable experience in a digital communications role and an interest in healthcare. You will have a solid understanding of digital and social media communication, particularly with B2C digital campaigns. A good working knowledge of Google Analytics and Google Search Console for KPI monitoring are essential as are strong writing skills, capable of producing impactful content for online platforms. Experience of managing E-bulletins and direct mailing systems, including analysis reporting are also essential skills for this role. Experience using Canva would be highly desirable.

This is an excellent opportunity to join a dynamic, enthusiastic team where you will have the chance to grow and develop your skills in digital communications while working in a supportive environment. This role offers highly competitive salary and excellent company benefits.

For further information, please send your CV and a short cover note outlining your interest and salary expectations.