- Campaign Strategy: Develop and execute effective media strategies to achieve client objectives.
- Media Planning and Buying: Plan and manage media budgets, negotiate rates, and optimize media plans.
- Campaign Implementation: Oversee the implementation of campaigns across various channels, including TV, radio, digital, and print.
- Performance Tracking: Monitor campaign performance, analyze data, and provide insights to optimize future strategies.
- Client Relationships: Build and maintain strong relationships with clients, providing excellent customer service and strategic guidance.
- Experience: Minimum of 3 years of experience in media planning and buying.
- Technical Skills: Proficiency in media planning tools and systems, ideally including K2 (TechEdge) and Caria.
- Strategic Thinking: Ability to develop and implement effective media strategies.
- Analytical Skills: Strong analytical skills to measure campaign performance and identify optimization opportunities.
- Communication Skills: Excellent written and verbal communication skills to interact with clients, team members, and vendors.