- Prioritize research across projects, negotiate, and communicate priorities with team members and stakeholders
- Collaborate with stakeholders (e.g., participating in objectives and key results meetings) to include UX research as part of prioritization
- Own projects and priorities for all aspects of the research. This may include leading others (direct or indirect) while maintaining the quality of the work
- Anticipate and remove roadblocks with the potential to impede progress
- Plan, design, and engage in research that informs the product/service/business mission, direction, and/or strategy, increasing knowledge about users’ needs, pain points, values, opportunities, and motivations
- Through research include their needs, pain points, values, opportunities, and motivations, and identify problems to solve
- Use own understanding of the users to advocate for the user and build empathy and advocacy among own cross-functional stakeholders throughout the product development lifecycleIncrease the relevance, impact, and usefulness of the research insights
- Collaborate with cross-functional stakeholders to increase relevance, visibility, uptake of the research, and action on recommendations
- Propose and use key data and metrics to evaluate products/services/business.Consolidate, synthesize, and communicate what is known about the user, product, service, or business to generate insights and create frameworks for driving strategic thinking and vision in a way that elicits empathy for users, and creates buy-in and/or new opportunities. Through this, increase the visibility of research and user insights
- Execute research to inform cross-functional stakeholders about user insights, business opportunities, and industry trends
- Work with stakeholders to achieve key performance indicators (KPIs), influence long-term product direction, and generate business impact through research expertise, user-centered thinking, strategy, vision, and future thinking