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Job Title: Programmatic Director
Location: Flexible with 10 in-office days per month (self-scheduled)
Role Overview:
We are seeking a Programmatic Director to lead and build a new team from the ground up, focused on delivering innovative, data-driven programmatic solutions. You will be responsible for strategy development, execution, and optimisation of programmatic campaigns while fostering a culture of collaboration and growth within the team. This is an exciting opportunity to shape the future of the programmatic function at our company.
Key Responsibilities
Team Leadership:
- Build, mentor, and lead a high-performing programmatic team.
- Establish team goals, processes, and workflows to ensure efficiency and alignment.
Strategic Development:
- Develop and implement the programmatic strategy across multiple channels (display, video, CTV, social, etc.).
- Identify growth opportunities and stay ahead of industry trends to maintain a competitive edge.
Campaign Oversight:
- Manage the end-to-end programmatic process, from planning to execution and optimization.
- Ensure campaigns meet KPIs, budgets, and deliver measurable ROI for clients/stakeholders.
Technology & Innovation:
- Evaluate and onboard new programmatic tools, platforms, and vendors.
- Oversee the integration of advanced data solutions and audience targeting strategies.
Reporting & Analysis:
- Develop detailed reports and dashboards for tracking performance metrics.
- Provide actionable insights based on campaign data to drive continuous improvement.
Key Skills & Experience Required
- Proven experience in programmatic media with a strong background in strategy, buying, and optimisation.
- Demonstrated ability to build and lead high-performing teams.
- Deep knowledge of DSPs, ad servers, DMPs, and other ad tech platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent communication and interpersonal skills for stakeholder management.
- A proactive, entrepreneurial mindset with a passion for innovation in digital advertising.
