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Senior Care Marketing & Occupancy Manager

Castlefield Recruitment
Posted 5 days ago, valid for 17 days
Location

London, Greater London EC1R 0WX

Salary

£48,000 - £57,600 per annum

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Contract type

Full Time

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • Castlefield Recruitment is seeking a Senior Care Marketing & Occupancy Manager for a National Housing Association to enhance marketing initiatives and increase occupancy in their care homes.
  • The role requires a minimum of 5 years of experience in care home marketing and offers a salary of £45,000 to £55,000 per year.
  • Key responsibilities include managing the marketing budget, developing targeted campaigns, and overseeing the Community Partnership Managers and Care Marketing teams.
  • Candidates should possess strong leadership skills, a deep understanding of care home marketing, and the ability to analyze data for campaign effectiveness.
  • A degree and relevant marketing qualifications are preferred, along with excellent interpersonal and creative skills.

Castlefield Recruitment are currently representing a National Housing Association who is looking for a Senior Care Marketing & Occupancy Manager to lead their marketing initiatives and deliver increased occupancy across their care home portfolio.

Job Purpose:

  • Deliver increased occupancy through targeted care home marketing, support and advice and the effective line management of the Community Partnership Managers and Care Marketing team(s).
  • Maintain oversight of the overall occupancy position across the care home portfolio identifying performance concerns and risks.
  • Manage the care home marketing budget to achieve cost effective, high quality, on brand collateral, advertising and media campaigns which drive enquiries to priority, new and commissioning homes.
  • Drive the development of marketing campaigns and initiatives in partnership with operational teams, community partnership managers to stimulate demand at a local level.
  • Evaluate campaign investment and return using lessons learnt to make improvement recommendations.
  • Direct enhanced support for priority, new and commissioning homes ensuring on location support for operational teams in the creation and execution of high quality marketing plans/ events/ activity

Who they are looking for?

  • Strategic Thinking: You understand the challenges of care home marketing and use data driven insights to develop and refine campaigns.
  • Relationship Builder: Your excellent interpersonal skills enable you to build rapport and influence stakeholders at all levels.
  • Creativity: You bring fresh, innovative ideas to marketing and customer understanding, while challenging conventional approaches.
  • People Oriented Leader: You’ll lead and shape the care marketing team using your excellent people management skills, promoting high performance, open collaboration and a supportive workplace culture.
  • Care Marketing Expert: In-depth knowledge of care home marketing, occupancy trends, and best practice.

Knowledge Required:

  • Strong understanding of care home marketing and occupancy challenges
  • Excellent understanding of all aspects of the marketing mix (advertising, direct mail, collaterals, press relations, digital marketing, social media, CRM, branding and use of imagery)
  • Knowledge of the latest marketing trends and the relevance to the care sector
  • Ability to manipulate, interpret and present data reports, with a particular focus on ROI
  • Knowledge of media buying (traditional and online) • Knowledge of full print process from creative to delivery
  • Strong understanding of legal obligations with respect to marketing, including GDPR
  • Knowledge of care sector and relevant advertising standards is desirable
  • Knowledge of customer segmentation

Skill Required:

  • Leadership of a high performing, results driven team
  • Self-starter able to organise their own schedules to maximise productivity
  • Strong interpersonal skills for motivating, negotiating, influencing and relationship / partnership building.
  • Creative thinker and ability to challenge normal working practices to achieve the best results possible
  • Effective and accurate written and verbal communication skills
  • Excellent and proven copywriting, proofing ability with attention to language, grammar and punctuation.
  • A keen eye for design and excellent attention to detail
  • Good numerical skills with the ability to critically analyse data, with intermediate to high level excel knowledge
  • Ability to review the effectiveness of marketing campaigns within the business and to make recommendations for development and improvement
  • Pro-active and passionate about results

Qualifications and personal attributes

  • Preference educated to degree level
  • Relevant marketing qualification (e.g. CiM) or equivalent preferred

Apply now in a few quick clicks

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.