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Assistant Director of Strategy, Brand and Impact
Newham
You will hold responsibility for protecting Newham's brand identity through providing sign off and quality assurance, and promoting adherence to brand guidelines both within the Directorate and across the Council. You will be responsible for refreshing the brand, working with the Chief Marketing Officer to secure agreement and understanding for proposals and any strategic develop of the brand narrative and visual identity.
You will lead on strategic planning, stakeholder engagement, and brand development and implementation. The role oversees the strategic running of the Council's communications, directly managing a portfolio of disciplines that provide the framework for the delivery of goal orientated integrated campaigns and communication. These include:
Integrated Campaigns | In an increasingly interconnected world, integrated campaigns across media and digital platforms and other public affairs and partnership channels are crucial for the Council to reach our target audience and achieve our corporate plan. This discipline is responsible for the planning, development, and execution of integrated campaigns to drive engagement, increase awareness, and influence public behaviour.
Public Affairs and Partnerships | This discipline is responsible for delivering a strategic approach to building effective engagement and the forming of strong relationships across UK Government, with MPs and their offices, and with local stakeholders and partners, including universities, businesses and the voluntary, community and faith sector.
Policy | This discipline develops the Council's position on important issues affecting the Borough including areas of challenge for Newham service provision. Their work informs strategy and communications priorities, and underpins our integrated campaigns.
Key Tasks and Accountabilities
Oversee the development and regular review of the forward plan of integrated campaigns for the Council that is understood and agreed by senior leaders and members. Set strategic objectives and ensure that all campaigns are coherent, integrated, and supportive of broader council goals.
Be the brand champion, responsible for developing, safeguarding and enhancing Newham's brand, ensuring consistent application of brand guidelines, creating coherence across the Directorate and that of all internal and external communications across the Council.
Triage 'out of plan' requests that come into the Marketing Directorate to ascertain whether they should be incorporated within existing delivery priorities or if they should be treated as activity to be delivered by the Service with advice from Marketing.
Provide professional expertise and advice to the Mayor, Members, the Chief Executive and senior officers on brand, campaigns, policy and research as required.
Oversee the planning and execution of the council's research programme in support of integrated campaigns to ensure we fully understand residents' views, needs, and preferences.
